Saturday, June 14, 2008

Review: Content is everything.

This is an excellent slideshow from Uwe Gutschow blog on the future of advertising. His main point is that marketing new content will replace classic advertising. My point is that this new content has to be created in the first place (and to be creative enough to catch the attention of consumers). To me the word "marketing" equals "technology" and marketing by itself doesn't create the content (at it's best it can creatively use new forms of distribution channels). So, I don't think that marketing will replace advertising (as a prime content creator), but maybe the word "advertising" will be replaced by "lovertising" (ideas that spread love)? :)

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