Saturday, May 30, 2009

Idea: The greediest consumers of the world experiment

or Pay-As-Much-As-You-Want International.



It would be interesting to conduct a social experiment that will illustrate levels of higher consumer consciousness in different countries: Who is most greedy and who’s most generous.

In order to do that we shall open a chain of special mini shops in major capitals of the world that will offer popular consumer goods not at fixed prices as usual, but letting the consumer decide how much they should pay for each product.



Each of these “free-pay shops” are given a one-time limited start-up capital, say 50.000€ for renting space and buying the first merchandise. A city with the most commercially successful shop (as a sustainable business) will have the highest percentage of “enlightened” consumers. And visa versa, a city where the shop gets immediately bankrupt – will be hailed as the greediest!



I see this project being transparent, interactive and educational.

Working hours of the shops will be publicly viewed online as daily video episodes, i.e. live footage from the hidden cameras installed in the shops. Online interactive tools will help visitors to discuss, form groups and interact with the shop’s stuff and among each other, i.e. for donations, sponsorship, access to the shop’s balance books, etc.



LONDON vs ATHENS vs MOSCOW vs NEW YORK vs PARIS vs BERLIN vs LIMA vs etc.



The experiment can last a week, a month or a year.

It would be also good to make an educational TV documentary out of it.


The experiment can last a week, a month or a year.


It would be also good to make an educational TV documentary out of it.

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