Wednesday, May 12, 2010

Idea: Axe side effects

I am bored to see ads flogging generic sex appeal i.e. men's products like Braun shavers, deodorants, etc. - all promising hordes of good looking women filling lives (most probably pathetic) of single males. They all focus on looks rather than character of women.

As an alternative for more discerning males why not develop a strategy that focuses more on the quality (as opposed to quantity) of the attraction?

examples with mythical archetypes:

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