Friday, April 29, 2011
Idea: New Holy logo
Why not produce a catalog of material goods (most popular brands, for example) in a classical bible book format?
Headline I like:
Archeologists dug out 16 thousand years old vessel with DNA bank of extinct creatures!
Crowd Wisdom doesn't work here. Why?
'Crowd wisdom' always tends to gravitate towards mediocre and safe. And this is by nature. Majority voting might be good for politics or solving communal issues, but it is quite useless when it comes to judging creativity and innovation.
Henry Ford once said about the value of marketing research: if I were to ask my future clients what they really wanted, they would have answered - faster horses!
In my opinion, 'creative' ideas that get the majority vote on 'public creativity' websites (such as Jovoto, My Pitch, Idea Bounty, etc.) are mostly dull and utterly conventional.
(Even public product innovation sites such as Kickstarter or Quirky fail to produce anything original or substantial, beyond ideas for new pen holders or mobile phone covers.)
Why? Good question.
Is it because the majority (by default!) consists of 'amateur creatives' who seek approval by faithfully imitating the 'professionals'? (And we know that the professional conventional advertising is mostly crap.)
Or is it because where there's a big crowd, there always comes element of politics into play?
Or maybe because these platforms aren't about innovation & creative ideas, but just another marketing 'public participation' tools to create 'followers'?
Henry Ford once said about the value of marketing research: if I were to ask my future clients what they really wanted, they would have answered - faster horses!
In my opinion, 'creative' ideas that get the majority vote on 'public creativity' websites (such as Jovoto, My Pitch, Idea Bounty, etc.) are mostly dull and utterly conventional.
(Even public product innovation sites such as Kickstarter or Quirky fail to produce anything original or substantial, beyond ideas for new pen holders or mobile phone covers.)
Why? Good question.
Is it because the majority (by default!) consists of 'amateur creatives' who seek approval by faithfully imitating the 'professionals'? (And we know that the professional conventional advertising is mostly crap.)
Or is it because where there's a big crowd, there always comes element of politics into play?
Or maybe because these platforms aren't about innovation & creative ideas, but just another marketing 'public participation' tools to create 'followers'?
Black Swan says less is more
I believe that the current 'global crisis'(Black Swan) is caused by a sudden radical shift in values.
New perceptions create new needs. The next model of society is likely to hold values polar opposite to the current ones. As rules of the game change, so some conventional business practices will transcend or simply perish.
Below is a list of business sectors that in my opinion are going to substantially shrink, transform or die in the near future:
ADVERTISING (less consumption)
BANKING (less debt)
INSURANCE (less fear)
MILITARY (less wars)
POLICE (less crime)
LAWYERS (less crime)
DOCTORS (less diseases)
New perceptions create new needs. The next model of society is likely to hold values polar opposite to the current ones. As rules of the game change, so some conventional business practices will transcend or simply perish.
Below is a list of business sectors that in my opinion are going to substantially shrink, transform or die in the near future:
ADVERTISING (less consumption)
BANKING (less debt)
INSURANCE (less fear)
MILITARY (less wars)
POLICE (less crime)
LAWYERS (less crime)
DOCTORS (less diseases)
Wednesday, April 27, 2011
Thursday, April 21, 2011
Wednesday, April 20, 2011
Magick ritual video
A ritual I designed to launch thought forms. It consists of 3 steps: gnosis through spinning, affirmation of intent and alignment with spiritual forces.
a composite magick ritual, launching sigils
Idea: iPhone Cloudbusting app
Point-and-shoot cloudbusting app. that works as a remote control to operate a stationary cloudbusting gun at home while lying on a beach a few miles away.
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