Strategic reasoning: In the time of recession people tend to buy less and share more. So why not to design a new product that would let peop...

yestarday youtube permanently disabled my account. reason stated in email: violation of copyright (featuring snippets of some other film in ...

The objective: To produce a special documentary series that studies the effects of business philanthropy on the businesses themselves. The d...

In the past you were what you owned. Now you are what you share. (see my previous post on Lovertising ). Why not to apply this principle to ...

On Thanksgiving Day Zara fashion store sells its selected items not for money... but for customer's thanks. The dollar price has been co...

In a spirit of New Business Consciousness paradigm Nike and Addidas produce "joint venture" sneakers - 50/50 Special Edition . For...