Wine bottles are heavy and boring. Why not to produce a special wine container in a shape of realistic looking vine grape? Wine lovers can p...

In the previous post I introduced my idea for self messaging t-shirts ( MantraTees ). Shortly afterwards I had another idea: Why not to use ...

All t-shirts are statements about yourself to the outside world. Why not to wear a t-shirt with a statement to yourself? The brand's nam...

idea for a super store that wants to communicate low prices: works nicely as viral video testimonials as well:

from mypitch.com

there are many ebooks around written in pdf format...and many of them are pretty long. So why not to create a special bookmarking widget ins...

Goodbye old advertising, welcome open source advertising! Check this out: How often have you seen a commercial or advertisement and known th...

more on the idea

Another smartly mutilated billboard in Berlin mitte. Headline on the poster reads: Never before the white was so red . It looks like someone...

This idea is inspired by this simple and yet brilliant idea (from CHI & Partners advertising agency) - Thebigask.com where people are ...

click on the image to enlarge actually i don't think it's a too crazy idea...(maybe a premature one thou)... but i am sure in the fu...

Russian democracy is doing ok... but not as ok as it could. why? cos it's such a huge country with so many diverse cultures and interest...

The objective: To produce a special documentary series that studies the effects of business philanthropy on the businesses themselves. The d...

In the past you were what you owned. Now you are what you share. (see my previous post on Lovertising ). Why not to apply this principle to ...

The aim is to come up with an alternative to traditional (and increasingly unloved) advertising. Here's a rough outline of how lovertisi...

why not to create a special widget that would show a statistical balance between the bad and good news that are being broadcasted by most po...

Following the simple truth (what goes around, comes around) here's a simple clip on the subject of intimidation and disrespect towards...

Why not create a watch that can tell us not only time but it's quality too? This is a version of 4 basic emotional modules. Customers ca...

Legacy slideshow on tombstones. Why not? Relatives and friends can refresh their memories and strangers can get to know the highlights of th...

o .