Idea: 5 Star Special Edition Books

To (re)publish a book with doodles and margin notes of 5 popular celebrities.

Each chosen celebrity person would be given a "clean" virsion of the book to read and asked to leave his/her comments on the book's pages. Every celebrity would have a different colour in case they write on the same page. The result would be a special edition with comments of all five "stars" in one book - which is a high value bonus in a culture obsessed with fame.

On the back of the book one can see individual Celebrity Involvement Charts showing which parts of the book they found particularly interesting or otherwise.

The idea works particularly well with popular non-fiction books, i.e. personal or growth, or books on contraversial subjects llike climate change.

It works well in a digital format, but having a real "analog" makes it very special.

Click on the example below to enlarge:

Idea: Talk less, do more (Wrigley's gum)

Minimalistic ad statement

Idea: Special Thanksgiving Price

On Thanksgiving Day Zara fashion store sells its selected items not for money... but for customer's thanks. The dollar price has been converted into "Thanks" currency. For example, if the item costs 59 dollars, a customer has to say 59 times thanks at the cashpoint in order to have it. The "sale offer" is limited to 5 items per one person.

The campaign is designed to generate public awareness about the new Zara store.

Video with the customers storming the store will be coming soon ;)

Idea: For discreet phone calls talk to Orange

Gone are the days when it was cool to be seen talking loud on a mobile phone in a public place. Now it is just annoying when you are forced to listen to people talking to their phones when you sit next to them on a tube, in a restaurant or standing in a supermarket's queue. And what about those who find themselves in a crowded place and would like to have a discreet phone talk? When you are stuck in a lift full of people even whispering wouldn't help. So why not to design a special mobile accessoire gadget that would solve this problem? For example, a special sound insulating cover for the mouth (like a small mouth mask). The mask will have a special wireless microphone connected to a mobile phone. It can be made from a soft jelly material that can be attached to the mouth of the speaker (principle of a suction cup or else).
Below is an example I used for Orange. (Just because I like oranges.)

Spamarketing: Time for advertising green tax?

A typical view: next to mailboxes stands a waste basket full of discarded direct mailing advertising. People hate it and yet the "analog" spamming seems to be on the rise. What a waste of paper, trees, paint, etc. The way I see it - the only way to stop it is to make advertisers responsible/accountable for such a waste of natural resources. I don't know, maybe introducing the first Advertising Green Tax will help?

Idea: Nike vs Adidas: 50/50 Special Edition

In a spirit of New Business Consciousness paradigm Nike and Addidas produce "joint venture" sneakers - 50/50 Special Edition. For example, the right side is Nike and the left - Adidas.

source link

Idea: Celebrate Your Crotch

Le Crotch is a fashion brand that celebrates sexiness of pubic hair.

While nowadays mainstraem fashion dictates that you have to hide this part of human anatomy, Le Crotch goes against the common views and instead makes it a highlight - by attaching specially designed triangular furry patches over its clothes. (the texture, shape and colour vary)






it's bold and certainly not for everyone ;)

Hardcore Dub

album cover i designed for my earlier mix... listen here.

Google Face Search engine

something i made last weekend - a fictional demo of a new cool search engine:


Google Face Search from xgeronimo on Vimeo.

Idea: Rent My Face (new advertising medium)

Followeing my previous post on the subject of face ( Third Eye Widget), here's another idea for a special network that allows its members to earn money by displaying real time ads on their gobs. (click on the image to enlarge)