Prediction: Brand vs Customer video wars

Here's a case at hand: United vs United customers

"Carroll and his band, Sons of Maxwell, decided to write a song about the incident, called 'United Breaks Guitars' and posted the video on YouTube, which has been viewed nearly half a million times since July 6.

United caught wind of the video and apologised to the singer for the dispute, issuing a statement via Twitter, which read: "This has struck a chord [with] us and we've contacted him directly to make it right." source Revolution



After watching this one can only sympathize with the makers of the video.
I wouldn't be surprised to see in the near future more videos like this one coming from ordinary pissed off customers using digital media and expressing their grievances in an artistic way . For example: private videos that make fun of bad customer service in a restaurant, or unfair treatment of insurance company, or just about any product or service a consumer finds a fault with.

This video is a kind of celebrity endorsement for it.

Benefits:

For video makers - fame and recognition
For customers - improvement of the product (brands can't afford to ignore it)
For brands - improvement of the product (and customer relationships)

here's a link to my previous post about a pissed off customer burning his creditcard and making a public statement about it.

Best Job in the World

An open letter to my former boss Jean-Remy von Matt:

Idea: Daily Mirror Special Edition

Why not to have a special event when Daily Mirror online display goes literally mirror?
Imagine you go online to check out news and instead of a normal display you see a mirror image (click to enlarge):



those who have difficulty to read backwards can always click on "normal view" button.
the idea would work as a total surprise and generate a lot of buzz.
for the 1st of April addition, perhaps?

Comment: Great product, silly slogan

the link

why use meaningless and silly slogans for such a great experience that this french company is offering? Enjoying the stars (instead of conquering them) at least makes sense.

Oasis - Dig Out Your Soul In The Streets

a brilliant idea from BBH to let street musicians remix and play songs from Oasis's upcoming album. So simple, so viral.



I wonder why not to let each street artist their own live video streams on the internet? Each profile will have a google map with current location of the artist and a paypal donate button. See my previous idea for beggarcam.com as an example.

Desmond Dekker: feline rmx

one day i woke up in my hut to discover a wild cat mother and a kitten lying next to me.
the mother, probably fearing for the safety of her kitten (dogs, crows, etc), decided to move her family to my bungalow. they stayed for over a week until the kitten was big enough to climb down the staircase.

Spacecollective.org

This is a link definitely worth sharing: Spacecollective.org is a place where forward thinking terrestrials exchange ideas and information about the state of the world we create and inhabit. Inspiring and insightful. Here are a couple of the introductory videos from the site: