Wednesday, December 09, 2009

Everything is OK

Danny and Charlie go out to St Paul's Cathedral, the London Stock Exchange, and the Bank of England spreading a universal message of peace and love.

Danny cheering up the miserable commuters on the Northern Line, London July 2009:

Idea: How to sell Swine Flu

This is in response to AdAge's post announcing that Government PSA Urges Americans to Get Swine-Flu Vaccine . Called "Together We Can All Fight the Flu," the campaign features seven 30-second TV commercials, three radio spots, online banner ads and outdoor ads that remind Americans of the importance of being vaccinated against the H1N1 flu virus.

To be honest, it sucks. Not just creatively, but also strategically.

The campaign fails to solve the main problem - credibility issue. Everybody I know (including myself) believes that the whole swine flu propaganda is a political ploy which has been artificially hyped up to instill more fear in the populace. (Very similar to "war on terror" strategy.)

Here's a better idea how to sell swine flu:

Instead of showing sheeple bragging about being vaccinated why not show those unfortunate souls who already have been infected with the virus? I would like to hear them and not some actors on pay roll. Who are those victims that the government so desperately trying to make us believe are real and many?
According to the Centers for Disease control, 22 million Americans have been infected with swine flu, and nearly 4,000 have died from the H1N1 virus.

Better yet, the most convincing ad for me would the one that shows members of the government themselves taking the shots!

Tuesday, December 08, 2009

Idea: Climate Wars game

According to conspiracy theory H.A.A.R.P. (High Altitude Auroral Research Program) is developing weather manipulation technology capable creating earthquakes, tornadoes, tsunamis and other devastating natural phenomena that can be used as a secret military weapon. (Otherwise why the project is owned by US Military and is highly secretive?)

Why not design a strategy game that would popularize HAARP's science program as well as educate general public about the dangers involved should this technology be used as a weapon?

The game is a realistic simulation of earth environment that can be played online and allows to manipulate weather conditions of the planet thus creating floods, drafts, tornadoes and earthquakes. Apart from that players can apply mind control weapons by using real time sound waves to alter emotional states of their adversaries.
In the course of the game players would not only learn about the use of technology as a mighty weapon but also different survival strategies in dealing with consequences of various climate cataclysms, i.e. moving population to safe areas, building infrastructure, setting up rescue operations, etc.

General benefit of the game:

Making HAARP's technologies transparent (by introducing them to public awareness in an entertaining format) would make their military use in the real world more difficult. It would not only alert general public of the possibility and dangers of it's military use (and create more watchdogs groups) but also would stimulate development of its peaceful applications.

Wednesday, December 02, 2009

Idea: Famous brand to sponsor crop circles

As we move closer to 2012 more people get interested in exopolitics (study of political relations between humans and extraterrestrial civilizations) and crop circles phenomena.

According to International Crop Circles Archive (ICCA) appearances of crop circle formations worldwide are increasing and now capture imagination even of the "mainstreamers".

It would be a good idea for a big brand to sponsor a piece of land specifically designated for communication with extraterrestrial intelligence through crop circles medium.
By this I don't mean "shaving" a huge brand's logo on the crop field or anything like that. The project should not be a gimmick but rather an experiment with an objective of possibility to
establish a meaningful dialog with ETs.

From a marketing perspective the project would contribute to the brand's progressive image (open-minded, forward thinking, etc.)

i.e. below is an example for Apple brand (since they claim: Think different)

I can't imagine Microsoft doing it, but if it did, it would definitely help the brand to change it's rather uninspiring mainstream image into a more forward thinking and progressive... as well as winning hearts and minds of millions of crop circle enthusiasts worldwide.

Other potential sponsors who'd benefit from this idea: BMW or Mercedes, Google or Yahoo, Shell or alternative energy groups, etc.