Wednesday, June 30, 2010

3 min. ideas portfolio

eclectic mix of creative concepts

Art vs Ads

Paradigm Shift

Tuesday, June 29, 2010

Cannes 2010 Films

creativity published film winners.

the only film i found interesting there (BBH, London):

the rest is just low IQ marketing.

Sunday, June 27, 2010

Friday, June 25, 2010

Cropcircles 2010 UK

These are pics of 2 crop circles that appeared this spring in UK one after another (a day difference).
Both images have the same parts but differently rearranged. To me it looks like 2 parts of one message.

here's my spontaneous interpretation of what it could mean. click to enlarge:

Wednesday, June 23, 2010

Mother shows she cares in a refreshing way

A few years back I suggested my former boss an idea to send our agency team with humanitarian help to Palestine. The plan was to arrive on trucks loaded with humanitarian kits donated by the agency clients and the agency itself.
He seemed to like the idea but wasn't quite convinced that this is a thing for an ad agency to do.

But attitudes change. Mother just has set up an example of an ad agency getting directly involved in social issues by sending its agency team to South Africa... to help communities to build a permanent football pitch, a community center and a day-care center, as well as funding school meals and setting up a program with Dell to provide computers for schools. Great move. More here.

Robert on stupidity and acceleration of consciousness

Personality is a limitation

Tuesday, June 22, 2010

On the future of brand slogans

Todays in Advertising Age article Amsterdam Abandons the 30-Second Spot and Why Long-Form Ads Are the Wave of the Future they write about downfall of expensive tv commercials vs online inexpensive films.

When I read that I remembered a post I published awhile ago where I also speculated about the future destiny of classical tv ads. Not so much in terms of "expensive short vs inexpensive long" but from my point of view that in the future ads will look more like movie trailers offering deeper interactive experiences ... with clever product placements... and free of any direct selling propositions or any self-congratulatory messages.

I bet that 5 to 7 years from now on the majority of all tv or video ads will be like mini-movies with an exciting (hopefully) story and a product placement.

So the creative challenge will be less about crafting a commercial message and more about inventing an engaging and memorable experience that can be traced back to a brand.

and btw, i am almost sure no one will be making ads like this.

Sunday, June 20, 2010

Clouds Premier League

music: Plaid | Sincetta

Thursday, June 10, 2010

Idea: Magicians vs The Wall of Gaza

A viral documentary featuring most famous magicians from all over the world trying to make the wall of Gaza to disappear.

The video would show pagan priests, amazonian shamans, indian gurus, etc. performing their native rituals, spells and magickal ceremonies to help solving the problem where diplomacy failed.

maybe even a movie where Harry tackles the real life evils?

Wednesday, June 09, 2010

Afternoon with Underground Roy

spontanious lo-fi recording in the kitchen... roy hums to his own song 'children of israel'...

Saturday, June 05, 2010

Tuesday, June 01, 2010

On popular culture and mental diet

“Observation of an action automatically triggers simulation of that action (in the mind of the observer)… Premotor cortical neurons fire during goal directed actions as well as during observation of similar actions.” Dr. Bruce Lipton, Biology of Perception.

Dr. Lipton is a leading human DNA expert who proves that perception creates reality, and not the other way around as conventional knowledge holds.

If observation of an act leads to internal simulation of it, wouldn’t it be fair to say that 45% of western populace (market share of violent movies) enjoy to abuse or to be abused at least in their minds? If people enjoy watching horror movies, what does it tell about their level of consciousness? Are they emotionally retarded? Are they in need to stimulate their emotionally starved and insipid lives? Why do they voluntarily take pleasure in watching suffering and pain? Are they evil, sick or just dim?

My point is this: many millions of people in the west every day voluntarily tune in to watch other people dying! Mainstream culture makes killing other people look frequent, natural and easy. Oversaturation of death entertainment reduces the sacredness of life to triviality and makes violence as mundane as yogurt.

Terrence McKenna once famously said: “culture is not your friend”. And mainstream culture it seems is only a friend for mentally and emotionally retarded. Why so? Because it is shallow, uninspiring and vain. Here some popular examples:

Eurosong contests (low common denomination type of music), soap (for mentally, emotionally unchallenged), celebs (for audiences with low self worth), big brother and american idol types (for want-to-be-celebs), horror movies (for emotionally starved), fashion (vanity rules), etc.
From this list one can conclude that mainstream culture is not only a breeding nest for mediocrity but also is a miss for human values like compassion, empathy and unselfish love.

Popular culture seems to be similar to junk food. Most of us know about the benefits of food diet and fewer about the importance of mental diet. Which means: Junk culture has an effect on our mind similar to the effect of junk food on our body.