Thursday, April 29, 2010

New Olympic sport: Pool sprinting

Why not consider sprinting in water worthy of Olympic sports?

Sprinting in water is at least twice as hard than sprinting on the ground. Standard swimming pools can be used with runners competing in them next to each other, i.e. running 60 m (2 laps) or even 600 m (12 laps).

Idea: Coke launches Lovertising Festival 2012

Coca-Cola (love and happiness brand) could be the first brand to embrace more ethical advertising platform.

more on lovertising concept here

Wednesday, April 28, 2010

Idea: Thai National Reconciliation Tee

Just returned from Bangkok. The country is divided between the poor north (red shirts) and bourgeois south (yellow shirts). The stand off is longer then 7 weeks.

It would be cool if tourists, in support for Thai national reconciliation, start wearing red-yello t-shirts!

Idea: Free Love carriage

Deutsche Bahn sets up a carriage that is called Free Love where passengers during their journey can try free product samples offered by different brands (tryvertising).

Idea: iPhone app develops mobile app that allows users to ask questions speaking directly into microphone and receive vocal answers (from Jeeves).

The app would convert audio questions into text, send the query online, the best text results would be converted back to voice spoken by animated Jeeves figure.

The convenience of this idea was inspired when I was lying on a beach trying to find Osiris constellation in the night sky. Sometimes it's easier to use your voice rather than typing- reading when looking for answers.

The search engine would scan wiki, blogs and other online portals to find the best possible answer. After answering the question Jeeves would ask if the user is happy with the first answer. If not, Jeeves gives another one.

Jeeves is multilingual and is capable to learn the user's habits.
The app can also function as a mobile browser.

TV ad shows curious kids and lazy dad. He gives them his phone with Jeeves who now plays substitute dad. Other examples may include digital Jeeves playing a scientist, teacher or even a politician.

Promo: competition between 2 teams both using the app - who finds the first right answer gets a prize.

Idea: Shampoo

Monday, April 26, 2010

Flo White - Chemtrails

A new video of the Cleveland based musician Flo White for his song "Chemtrails". The video is highly influenced by John Carpenter's classic "They Live" in which construction worker Nada played by "Rowdy" Roddy Piper discovers a pair of sunglasses that allow him to see the world as it really is: aliens have taken over the Earth and people are being bombarded by media and government with subliminal messages like "OBEY", "MARRY AND REPRODUCE" and "STAY ASLEEP". The video also features my favorite truth seeker Freeman of The Freeman Perspective (he's that long haired guy with the white shirt).

Saturday, April 24, 2010

Get high on the facts

Marijuana Is Safer

i'd give it one year max until a full decriminalization of ganja in EU and North America starts.

Sunday, April 18, 2010

Rant: Why bother to pay for news?

i am subscribed to creativity online free (not spam free!) newsletter. they send me headlines of the news and if i want to read more, i click on the link that takes me to creativity online page... where i am greeted with a message that tells me that i have to pay to proceed further!

i.e. today in their newsletter they mentioned about a new mob app called Starling but wouldnt let me read about it on their page.
so i googled Starling and got tons of info on it: reviews, pics, videos, etc.
(in fact, i have to do this routine all the time!)

my point is:

Why bother with all this subscription paywall at all when it drives its potential readers to other (often better!) sources?

ok, i understand it might work with some sort of exclusive or special content ... but news in general can't be exclusive! And Creativity Online is just all about general news from ad and marketing industry and very little else. anything they report can be easily obtained for free elsewhere online.

... and then all these "only members can leave comments or rate" signs... that alone is so daft!

which brings me to a conclusion:

In the future the news would pay us to read their news!

Saturday, April 17, 2010

Good question

A Case For Better Ideas and Less Worry About Executions

original article from Creativity online

look what reading it made me do:

click on the pic to enlarge.

my original comment (in case creativity decides not to publish it):

a case for better ideas and fretting less over the executions would do a better job in keeping up with the zeitgeist
which is more about the content and less about the looks, i.e. the message makes the medium viral and not the other way round.
To argue for "fewer ideas" might sell the book to accountants, but i seriously doubt that putting a lid on creativity would make advertising more exciting!

p.s. its ok to have lots half-baked ideas. the more the better. it keeps creative minds sharper.

Monday, April 12, 2010

Idea: How to please fat cats

a restaurant offers refunds based on the customers weight (before and after).
click on the pic to enlarge:

Friday, April 09, 2010

Idea: New Age Nokia

In the future Nokia develops technology to connect inner selves.
Here's a concept for a future ad: