Friday, September 19, 2008

idea: User generated interactive billboard

Consumers decide what ads (brands) should be displayed on a giant digital city billboard.

click on the pic below to see animated version how it can look in real time:

It can work like this:

Members of the public can choose brand(s) from a list on a special website. For example, the more clicks (or votes) you contribute to your favourite brand, the longer the name of the brand stays on the digital billboard.

The comulative sum of the clicks can be monetized and shared between the contributors,
i.e. 1000 clicks = 10 hrs of display = 100$ (approx)

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