Here's a case at hand: United vs United customers
"Carroll and his band, Sons of Maxwell, decided to write a song about the incident, called 'United Breaks Guitars' and posted the video on YouTube, which has been viewed nearly half a million times since July 6.
United caught wind of the video and apologised to the singer for the dispute, issuing a statement via Twitter, which read: "This has struck a chord [with] us and we've contacted him directly to make it right." source Revolution
After watching this one can only sympathize with the makers of the video.
I wouldn't be surprised to see in the near future more videos like this one coming from ordinary pissed off customers using digital media and expressing their grievances in an artistic way . For example: private videos that make fun of bad customer service in a restaurant, or unfair treatment of insurance company, or just about any product or service a consumer finds a fault with.
This video is a kind of celebrity endorsement for it.
Benefits:
For video makers - fame and recognition
For customers - improvement of the product (brands can't afford to ignore it)
For brands - improvement of the product (and customer relationships)
here's a link to my previous post about a pissed off customer burning his creditcard and making a public statement about it.
Showing posts with label web 2.0. Show all posts
Showing posts with label web 2.0. Show all posts
Thursday, July 09, 2009
Thursday, May 21, 2009
Idea: Crowdsourced movie trailers
MyBestMovieBits.com is a place to watch free movies and to mark-in and out your favorite scenes from the movie while watching it. The total length of the clip with the best movie bits is limited to 3 min max, or a length of normal movie trailer.
We can also share our custom made “movie trailers” with friends on Facebook, etc using a special notification widget.
And we can upload our own (off site created) movie clips as well (guideline: only footage from one same film per one clip to be used!)
Note: Users can only proceed to watching the next movie online (for free!) when they published their “personal trailer” for the previously watched movie!
Labels:
advertising,
business,
creativity,
idea,
movies,
web 2.0
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