Idea: LeBay is the new eBay

Strategic reasoning: In the time of recession people tend to buy less and share more. So why not to design a new product that would let people auction their items only for temporary use?
It’s like leasing meets ebay. Let’s call it LeBay for example:




As part of marketing strategy to launch the site we invite special celebrity guests to rent out some of their personal items to general public. The money raised from their rented out belongings will go to a charity of their choice. i.e. Madonna rents out her old sofa to support hungry children in Africa, or Ronaldo rents out his car to support decriminalization of marijuana, whatever.