Best feedback from non-smoker

UNHAPPY CUSTOMER BURNS HIS CREDIT CARD

The time of oneway (brand > consumer) communications is coming to an end.
Here's a video with an unhappy customer giving his feedback on his RBS "Excite" credit card on Youtube..
I believe that if consumers have more tools to talk back to brands, the brands would have to think twice before launching a BS ad campaign.

I wonder how long will it be online before RBS will force Youtube to ban it?