Pass The Blame outdoor promotion

We placed blames on a tree at one of Berlin's playgrounds.
This video shows what happened when the kids discovered them.

Idea: Buy a doll and sponsor the child

There are plenty of children in the 3rd world countries who would benefit from public support. The is also a trend of buying very realistic looking dolls… and they cost between 150 and 500 $!

Why not to make dolls that are exact copies of the real children in need and use it as a marketing tool to raise money for their support?
A project in cooperation with children support organization, perhaps?

For example:

Idea: Inventing New Free

This idea was inspired by the latest book from Chris Anderson "FREE " where he writes about the future of a radical price:

Wouldn't it be cool if a brand offered us a free product from its rival?

i.e. Special promotion with underlying message:

We are so confident in superiority of our product X that we are willing to give you a free sample from our closest competitor for you to judge for your self.



idea can be applied to all sorts of snacks and sodas, tea and coffee brands and other premium products.

How grass can inspire great ideas

Idea: Car wound plaster

wound plasters are placed over dents and scratches of cars to promote cheap car insurance, for example, or a garage.
click on the pic below to enlarge:


Text on the plaster: Cheap car insurance + weblink or a telephone number.

Idea: 1.000.000 $ to touch for luck

here's a marketing idea for The Economist magazine:
At the next International Business Expo, The Economist rents a small space in the hall to display a briefcase with 1 million REAL dollars (or euros), a few security guards to protect it and a sign inviting visitors to touch the money for good luck.

Idea: Rear view mirrors in public toilets

Rear view windows fitted on pissoirs in cinema toilets to increase public safety during the screening of Scary Movie 4! A holographic image appears on the mirror every time a person is using the pissoir....

Idea: Russian Strip Doll

Special edition of stripping doll set. As a DM for new subscribers of Playboy? ;)

Idea: Special Thanksgiving Price

On Thanksgiving Day Zara fashion store sells its selected items not for money... but for customer's thanks. The dollar price has been converted into "Thanks" currency. For example, if the item costs 59 dollars, a customer has to say 59 times thanks at the cashpoint in order to have it. The "sale offer" is limited to 5 items per one person.

The campaign is designed to generate public awareness about the new Zara store.

Video with the customers storming the store will be coming soon ;)