Goodbye old advertising, welcome open source advertising! Check this out:
How often have you seen a commercial or advertisement and known that you could have created something better? Traditionally, access to lucrative corporate accounts and inclusion in their advertising process was limited to large and established ad agencies. Welcome to Mypitch.com - a swedish company that has an ambition to change this advertising process and be the vehicle that enables you to present your concept.
To put it real simple, Mypitch arranges real advertising competitions/challenges, open for everyone to join and get paid for it too!
The Bitter Ones:
and The Originals:
It seems that promiscuity is really in vogue nowadays: consumers are promiscuous with brands, brands are promiscuous with advertising agencies and now creatives are given a chance to level up with ad agencies! Doesn't it remind you the freeloving culture of the hippies? In business: Make love, not war.
The aim is to come up with an alternative to traditional (and increasingly unloved) advertising. Here's a rough outline of how lovertising is different from advertising.
Lovertising agency:
1. believes in higher values besides just making a profit.
2. believes consumption is more about experiences and services than things.
3. believes that brands should be more charitable and sharing towards consumers.
4. believes in intelligent and respectful engagement with consumers (as opposed to loud and disruptive tactics)
5. believes that integrity of communication is sacred.
6. believes that positive tactics are more effective then intimidation or scaretactics.
The best way to motivate learning of foreign languages (and cultures) is of course through love and romance... (at least in my experience ;)
Here's an idea I had a couple of years ago, but never came around of actually setting it up. Feel free to use it if you like it. (just don't forget to enroll me for japanese class ;)