Revew: Lies well told

Here are my thoughts I had when watching Spike Jonze's Twizzler commercial (above). I would like to present them in Enochian font:

A Case For Better Ideas and Less Worry About Executions

original article from Creativity online

look what reading it made me do:

click on the pic to enlarge.



my original comment (in case creativity decides not to publish it):

a case for better ideas and fretting less over the executions would do a better job in keeping up with the zeitgeist
which is more about the content and less about the looks, i.e. the message makes the medium viral and not the other way round.
To argue for "fewer ideas" might sell the book to accountants, but i seriously doubt that putting a lid on creativity would make advertising more exciting!

p.s. its ok to have lots half-baked ideas. the more the better. it keeps creative minds sharper.

Pimp up that Bible !

Just came across a rather curious brief on Mypitch.com from a client called Bible Illuminated. Basically it looks like a desperate attempt to make the old book more relevant to the modern culture - consumerism!
Strategy: To redesign it and pimp up with modern images.

Here's the winner of the pitch, who came up with an idea for a new Bible Illuminated audio book - iPod Cross:



It looks kind of interesting and weird but I don't think that design in itself is going to solve the problem or make any substantial difference. In fact, I believe it is a counter productive move to tie up the old spiritual teachings to something as flimsy and whimsical as modern pop culture. Strategically it is rather naive. It won't solve the problem and it won't make new "recruits" and it won't do any justice to Jesus teachings either!

I understand that the people behind this campaign want to make the Bible more relevant to modern life, but this approach is not the solution and seriously misses the zeitgeist (rapidly increasing disappointment with mainstream materialistic culture). So why on earth would you want to jump on this bandwagon that is heading towards the blind alley anyway?

What would be the solution? In my opinion, if you want to make Christianity more relevant to modern society, action would speak louder than words (or design gimmicks!) For example, focusing on solving world poverty, environmental problems, speaking loudly against politics of war, supporting those who fight against injustice (even if they belong to a different faith, like Palestinians!), etc.

This commands respect and attention and should be brought forth, not the tacky gimmicks.

Review: Content is everything.

This is an excellent slideshow from Uwe Gutschow blog on the future of advertising. His main point is that marketing new content will replace classic advertising. My point is that this new content has to be created in the first place (and to be creative enough to catch the attention of consumers). To me the word "marketing" equals "technology" and marketing by itself doesn't create the content (at it's best it can creatively use new forms of distribution channels). So, I don't think that marketing will replace advertising (as a prime content creator), but maybe the word "advertising" will be replaced by "lovertising" (ideas that spread love)? :)

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Seth Godin on being remarkable (at least in marketing)

just liked this talk and decided to post it.