Idea for catfood brand

Video: We see an overweight cat being hypnotized and professionally counseled by a pet psychiatrist. The aim of the shrink is to program the cat’s subconscious to eat less food while in a hypnotic trance.

Packshot: smaller tins of catfood (or less fat line)


here's a BBC docu on pet hypnosis as a reference:




Other visual examples:
a really fat cat springs on a ledge of a sofa and it catapults a slim woman who was sitting on the other end of the sofa in the air…or mice pissing on a fat lazy cat, etc.