Idea: Hopscotch credit card number

The idea is to encourage adults to exercise by hopscotching for a bonus. All they have to do is to make 16 random hops on a specially designed hopscotch mat that works like a numeric keypad.
The person who hits the right digital number of the credit card gets a reward, i.e. a credit card loaded with free 500€ to spend.



click on the pic to enlarge:

UNHAPPY CUSTOMER BURNS HIS CREDIT CARD

The time of oneway (brand > consumer) communications is coming to an end.
Here's a video with an unhappy customer giving his feedback on his RBS "Excite" credit card on Youtube..
I believe that if consumers have more tools to talk back to brands, the brands would have to think twice before launching a BS ad campaign.

I wonder how long will it be online before RBS will force Youtube to ban it?