We let people record a sound with their mouth (just like beatboxing) via their webcams and store it on a special website... it could be a musical note (do,re,me,fa,so,la,si,do), imitation of a music instrument, a drone, whistle, unusual sound, etc.)... and then build an app that can put these sounds in certain musical style templates (dubstep, drum'n'base, hip hop, etc)... so it will be like social beatbox... Since the sounds come with the visuals the program will also create a video rmx with actual faces making the sound... this will make a perfect viral video for youtube: facebook voxbox competition with different FaceBook friends circles competing for the best vox mix.
Here’s an example of music keyboard interface:
With all the usual sound machine special effects and controls.
Beatboxing is an increasingly popular style of making tunes with a mouth. Here’s a reference link to the current beatboxing champion Birdyman from UK (my favourite)
"People have arrived at a certain degree of development, they are more sensitive and have more spiritual force, and so their problems are more acute.."
The way I see it the future of advertising will be determined by the future products, which in turn will be determined by the the people's needs and moods... and we can clearly see a growing interest for products of more experiential nature. There will be a lesser demand for physical things (i.e. no more new pencil holders, pls!), but a higher demand for new experiences that would last much longer then a few seconds of a print ad or 45 sec. of a TV commercial. In fact future TV commercials will look more like movie trailers with product placement... offering consumers chances of participation in freshly created stories, scripted or unscripted, role playing or reality games, funny or unnerving contests, educational as well as entertaining programs, etc..
Last year I posted an idea for a car brand (or a car rental company) ... a road adventure reality show "Lost in a city"... where participants are transported (blindfolded!) and dropped in an unknown to them place (new country or city) with only a credit card, a map of the place and car keys ( brand of their choice). After a couple of days of exploring the place they would arrive to a special pickup place to be transported back to their original homes. Their road adventures would be recorded and published online. No selling propositions, no logos.... think of it as bmwfilms.com a few years back... but instead of actors real people. (NB: events could be scripted or not)
Anyway, today I came across this article "High end thrill-seekers pay to be kidnapped" from springwise.com that tells us about a new business startup Ultime Réalité that offers experience seekers a menu of realistic custom made high end experiences ranging from being woken up in a morgue surrounded by corpses to being hunted down by a serial maniac. What's also interesting is that the requests, according to Reuters primarily come from top-level executives seeking an extreme-sports alternative. Prices for basic kidnapping start from 900 €.
The way I see it, brands should embrace this new experiential medium and instead of crafting persuasive selling messages start offering persuasive (as well as relevant to the brand) life experiences.
For example, Fallon has launched a campaign to introduce the new name for Charmin toilet tissue, 'Cushelle'. TV spot shows a koala hugging a Cushelle pack of tissues. Experiential approach to current Cushelle campaign would be, for instance, to let the consumer to hug the koala and experience the softness ... instead of imagining it from the picture. If this is not appealing enough (as I suspect), lets drop the koala and create a more rewarding experience of family friendly softness - i.e. to offer real homeless people a chance to spend a soft-n-cozy luxurious weekend with a real hospitable family in their own home! (with Cushelle tissues in their private toilets of course!)
Consumers decide what ads (brands) should be displayed on a giant digital city billboard.
click on the pic below to see animated version how it can look in real time:
It can work like this:
Members of the public can choose brand(s) from a list on a special website. For example, the more clicks (or votes) you contribute to your favourite brand, the longer the name of the brand stays on the digital billboard.
The comulative sum of the clicks can be monetized and shared between the contributors, i.e. 1000 clicks = 10 hrs of display = 100$ (approx)
Why not to offer a service that would allow computer users to upload deleted files from their desktop recycle bins for storing them in a global public recyclebin? Anyone is free to scavenge for salvageable material, download and reuse it.
Once the volume of submissins reaches, say, half a million uploads, the site will introduce a public contest to reward the best recycling ideas, for example re-use in digital arts, in sociological studies, etc.
A beer brand launches special edition beer to support personal dreams of the local community members.
Members of the public are invited to register at www.beer-support.com where they can upload their dreams andl wishes. Once a month 2 or 3 profiles will be randomely picked to be featured on the actual beer bottles.
Each bottle will have a direct link to the the website where the beer drinkers can get more info about the "person on their bottle" and how much money they have raised so far.
www.beer-support.com will accept all sorts of causes to support as long as they serve common good of the community.
Registration and posting on the website is free. (premium membership can be introduced later in exchange for more features).
We are currently seeking business partnership with a beer brand to make this project a reality.
In the previous post I introduced my idea for self messaging t-shirts (MantraTees).
Shortly afterwards I had another idea: Why not to use this concept for corporate branding? I mean to use it as a platform for brand's personal messaging to the wearer.
Below is an example of Starbucks brand asking a personal queastion to the wearer:
To (re)publish a book with doodles and margin notes of 5 popular celebrities.
Each chosen celebrity person would be given a "clean" virsion of the book to read and asked to leave his/her comments on the book's pages. Every celebrity would have a different colour in case they write on the same page. The result would be a special edition with comments of all five "stars" in one book - which is a high value bonus in a culture obsessed with fame.
On the back of the book one can see individual Celebrity Involvement Charts showing which parts of the book they found particularly interesting or otherwise.
The idea works particularly well with popular non-fiction books, i.e. personal or growth, or books on contraversial subjects llike climate change.
It works well in a digital format, but having a real "analog" makes it very special.
This campaign was devised with an objective to raise the level of consumer awareness about the quality of outdoor advertising in a city. The idea - members of the public are invited to tag advertising posters with stickers reflecting their personal opinions about the ads. The campaign kicked off in Berlin and continued in Seoul. Below are some pics from October 2006.
If you also think that there's too much crap advertising in your area, download free samples of "I___THIS AD" sticker designs from here and start "tagging" ;)
