Post Modern Banking

At the moment banks make profit from playing with customer’s savings as well as charging them with different sorts of fees related to the accounts.
Thus bankers make a double-kill: they ‘milk’ people and the people’s money. This might be acceptable in the past but is increasingly seen as unethical and greedy. Especially in the light of Occupy Wall Street movement which sends a clear message: Greed is bad for business!

I’d like to see a bank with honest strategy: PEOPLE BEFORE PROFIT. 

1. The bankers should realize that when customers give their money/savings to a bank, it’s the bank’s privilege and not the customer’s.

2. Practically it means that a bank should treat its private account holders as equal partners and make all their accounts activity absolutely FREE (no annual fees for credit cards, any money transactions or any other hidden or unhidden costs.)

3. The bank makes money only from outside business investments!

Responsible Smoking vs Anti-Smoking

 


In the future people will recognize the harm being done to public health by ‘negative suggestion’ methods used in current anti-smoking campaigns. 

A new campaign ‘Smoke responsibly’ will be adopted as an official strategy. The strategy won’t be trying to scare the smokers but rather engage them in a dialog.

Long Hair Hypothesis

"Hair is the pranic antenna. It is energy, pure protein.” Yogi Bhajan

According to ancient wisdom our hair is directly related to pineal gland. The pineal gland is responsible for our DNA system. It is referred to as being the seat of the Soul or the seat of consciousness.

From these one can further extrapolate that people with long hair (longer antennas) are likely to be more sensitive to changes in the environment and cosmic radiation of consciousness. People with long hair are also more comfortable with ASC (Alternative States of Consciousness) and less susceptible to mind control and violence.

Conclusion: Why shave?

p.s. a new campaign for Vidal Sassoon, perhaps? ;)

Real experience vs ads

To celebrate its 50 years anniversary of cleanness, Dash (washing powder) makes a super present for its customers - a life time trip to Antarctica - to experience the last pure and clean part of the world.
I believe the memories of such a trip will stay with people much longer than any ad or gimmick.

Idea for a coffee brand

I'd have a lot of respect for a coffee brand that sponsors not only physical wakefulness, but also the spiritual. For example, investing in projects like this:

Social Media Marketing "creative" contest scheme

That's roughly how it goes:

A brand posts online a brief with a reward for best idea (a tiny tiny fraction of what a professional ad agency would ask) and invites everybody to participate. Soon it receive hundreds of submissions from the general public participants attracted by the reward. Next step: they rate each others ideas (usually the most conventional ideas are most popular!), then the brand's jury makes its pick (usually the most popular ideas - not to upset the public!) and the winner gets his or her bounty.

Now, what happens to the rest of submissions? Here's the clever part:
They get further promotion for free by their authors as their personal creative endeavors across many other channels of social media, i.e. 'hey, check out my idea' on Tweeter, FB, Youtube, personal websites, etc. And for the brand it doesn’t really matter whether these ideas are crap or not. The most important – they keep the brand’s visibility.

So, for a price of a bicycle (or so) the brand kills 2 birds at the same time – generation of content (within the contest) and continuous promotion of the content free of charge by the same public across their personal channels afterwards. Here’s an example of a crappy idea with 936 views on Youtube.

It seems to me that when it comes to social media engagement, quality of ideas (originality, innovation, etc.) is not a priory. What really matters here is the quantity of ideas and their perpetual and free promotion on the web by the authors themselves.

Imho, I don't see this model of social marketing as a long runner.

Idea: Parallel (game) universe experience

Problem: If you play a lot of video games and have thought that they are starting to look very similar, you are not alone. 'Threequels and sequels' - the latest games reviewed.

Solution: Why not set up a special online game platform where players of one game can temporarily find themselves in a parallel universe , i.e. a rival game?

Imagine you are playing 'Call of Duty' online and suddenly there's a 'glitch' and you are in the middle of 'Battlefield' and then, 10 min later, you find yourself fighting in 'Halo' and then back to where you started - 'Call of Duty'.

Idea: Magical initiation for an exclusive car

For an exclusive launch of a new super car, Mercedes Benz sets up a special magickal initiation ritual website.

Below is an example of a teaser print featuring a magick copy which customers will be able to understand once they pass the initiation process:

Below is a guideline of a traditional structure.

Idea: IKEA to introduce furniture for inner space

This is a futuristic concept for Ikea:

Idea: Bodyshop to introduce new product lines

According to traditional esoteric knowledge humans have at least 4 main bodies: Physical (symbolized by North and element of Earth), Spiritual ( South and Fire element), Emotional (West and Water element) and Mental (East and Air element).

Why not develop new product lines designed to work with each individual body?

Below's a branding example of the concept with corresponding colours:

Idea: Alcohol Patch

as an alternative to traditional oral consumption:

Works on the same principle as a tobacco patch: to the blood via the skin.

What I expect to see in 2012

Advertising and magick (concept)

Idea: WikiLeaks, Poseidon and WWF

This is a viral idea for WWF.

Why not create a new conspiracy theory with a purpose to draw public attention to the problems of overfishing? For example:

Wikileaks discloses a secret document that suggests that in 2003 US intelligence has received a warning from a friendly alien race about the dangers of overfishing. They warned the world governments that if they don't stop the destructive processes to the ocean's eco-system, the ocean's intelligence, commonly known in mythology as Poseidon, would strike back at humanity causing horrible tsunamis, hurricanes and other cataclysms.


This could be a follow up print from WWF:





inspired by:

Idea: H2OLY brand of drinking water

It's been proven scientifically that molecular structure of water can be influenced by the power of thought.



Why not produce a special brand of drinking water, for example called 'H2OLY', the properties of which can be directly programmed by the user?

The name is displayed on the label in the middle of the sacred geometric symbol called 'the seed of life':




To activate the 'programming' the user has to scratch off the label to reveal the code (mantra, prayer, etc.), for example:



Scratching off the silver film and reading the code loud is itself an act of magickal participation that would activate the program and charge the water with psycho-chemical properties beneficial for each individual (thirsty) person.

p.s. If I was the Pope, I would be giving away these h2oly water bottles in a true christian caring tradition - for free!

Advertising and creating fake news.

I reckon as more consumers build mental firewalls against obvious advertising (classical formats), the future will tilt more towards less obvious ads like the one above, masquerading as a piece of news:

http://www.bbc.co.uk/newsbeat/11702957

Idea: supermarket to adopt Like tagging in the store

Wouldn't it be great if supermarket customers could LikeTag their favourite products LIVE using their personal supermarket customer cards?




and why not also set up the supermarket's Facebook page where visitors can LikeTag the products online with immediate live updates offline - in the store?

'fake' advertising in the future

Modern advertising has a serious ethical problem:
It artificially creates demand for things that people don't really need. Increasingly so it also perpetuates unsustainable growth.

Here's a simple comparison of what is and will be.

OLD MODEL:

we make a product first and then try artificially create maximum market demand for it (through advertising)
result: unsustainable overproduction

NEW MODEL:

we advertise the concepts of future products first (or try to create maximum market demand for it) and only later, if there's enough positive response for it, we move into production process.
result: sustainable economy

So the difference is in the order of continuity.

This also implies that a creative agency will be spending most of its resources on creating new product concepts and 'fake' ads.

Future of marketing

A thought has a mass that can be measured. In the future people’s thoughts can be detected and quantified by special sensors that would be embedded in the objects of observation, i.e. a billboard,video screen, etc. The length of the visual contact between the observer and the observed object will reveal the degree of interest and the nature of the observer’s response.

Imagine:

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