Idea: Lynx Deo for men

IDEA: Lynx Deo for men produces a series of authentic looking viral clips showing men feeling extremely comfortable with animal female predators
who act unexpectedly harmless and playful.


Man plays with a huge real Black Widow spider.


Male backpacker in India strokes a real cobra.


Male visitor is having a moment with a lioness in a zoo.

WiWo - magazine for top managers

Noah

Raw Tobacco

Idea: Famouse Maustache

Benson & Hedges

Sofa World

Sofa World produces a coffee table book with inspiring photos and poems:

Rolex about time

Slgan: When you think about time even a watch like Rolex appears insignificant.
(very small packshot)

Hugo Boss, men perfume