Why not to ask people to send their laughing videos in support, let's say, Cancer Research?
so maybe the project can be called laughforcancer or something like that.
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they say laughter is contagious and promotes good health (article)
and while we are on it, why not kissforpeace or shagforaids... ?
sorry, i do get carried away sometimes...
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here's an idea I was playing with a few of years ago, which is kind of relevant ...
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