Idea: Alternative football game

Idea: WikiLeaks, Poseidon and WWF

This is a viral idea for WWF.

Why not create a new conspiracy theory with a purpose to draw public attention to the problems of overfishing? For example:

Wikileaks discloses a secret document that suggests that in 2003 US intelligence has received a warning from a friendly alien race about the dangers of overfishing. They warned the world governments that if they don't stop the destructive processes to the ocean's eco-system, the ocean's intelligence, commonly known in mythology as Poseidon, would strike back at humanity causing horrible tsunamis, hurricanes and other cataclysms.


This could be a follow up print from WWF:





inspired by:

Idea: Magicians vs The Wall of Gaza

A viral documentary featuring most famous magicians from all over the world trying to make the wall of Gaza to disappear.



The video would show pagan priests, amazonian shamans, indian gurus, etc. performing their native rituals, spells and magickal ceremonies to help solving the problem where diplomacy failed.

maybe even a movie where Harry tackles the real life evils?

Flo White - Chemtrails

A new video of the Cleveland based musician Flo White for his song "Chemtrails". The video is highly influenced by John Carpenter's classic "They Live" in which construction worker Nada played by "Rowdy" Roddy Piper discovers a pair of sunglasses that allow him to see the world as it really is: aliens have taken over the Earth and people are being bombarded by media and government with subliminal messages like "OBEY", "MARRY AND REPRODUCE" and "STAY ASLEEP". The video also features my favorite truth seeker Freeman of The Freeman Perspective (he's that long haired guy with the white shirt).

The last Advertising Agency on Earth

a viral from Saatchi & Saatchi accuses the industry of clinging to its old ways and methods, particular its reliance on TV advertising, "even when clients begged for new, non traditional ideas".

Everything is OK

Danny and Charlie go out to St Paul's Cathedral, the London Stock Exchange, and the Bank of England spreading a universal message of peace and love.



Danny cheering up the miserable commuters on the Northern Line, London July 2009:

Idea: How to sell Swine Flu

This is in response to AdAge's post announcing that Government PSA Urges Americans to Get Swine-Flu Vaccine . Called "Together We Can All Fight the Flu," the campaign features seven 30-second TV commercials, three radio spots, online banner ads and outdoor ads that remind Americans of the importance of being vaccinated against the H1N1 flu virus.

To be honest, it sucks. Not just creatively, but also strategically.

The campaign fails to solve the main problem - credibility issue. Everybody I know (including myself) believes that the whole swine flu propaganda is a political ploy which has been artificially hyped up to instill more fear in the populace. (Very similar to "war on terror" strategy.)




Here's a better idea how to sell swine flu:

Instead of showing sheeple bragging about being vaccinated why not show those unfortunate souls who already have been infected with the virus? I would like to hear them and not some actors on pay roll. Who are those victims that the government so desperately trying to make us believe are real and many?

According to the Centers for Disease control, 22 million Americans have been infected with swine flu, and nearly 4,000 have died from the H1N1 virus.

Better yet, the most convincing ad for me would the one that shows members of the government themselves taking the shots!

Idea: dirty mouth soap wash

A soap brand produces viral videos with famous "dirty talk" rappers being "mouth washed". Their original music videos would be re-edited and a 'clean' word would be audio superimposed on each bad word , i.e. "love" for "fuck", "lovely" for "fucking", "ladies" for "bitches", etc.

A graphic representation of soap foam could be also flashed in sync over the mouth. All 'nice' words could be spoken with a voice similar to Sam from Microsoft "text-to-speech" app.

A tribute to the cheesy 80's..

Total Eclipse of the Heart: Literal Video Version

Idea: Daily Mirror Special Edition

Why not to have a special event when Daily Mirror online display goes literally mirror?
Imagine you go online to check out news and instead of a normal display you see a mirror image (click to enlarge):



those who have difficulty to read backwards can always click on "normal view" button.
the idea would work as a total surprise and generate a lot of buzz.
for the 1st of April addition, perhaps?

Oasis - Dig Out Your Soul In The Streets

a brilliant idea from BBH to let street musicians remix and play songs from Oasis's upcoming album. So simple, so viral.



I wonder why not to let each street artist their own live video streams on the internet? Each profile will have a google map with current location of the artist and a paypal donate button. See my previous idea for beggarcam.com as an example.

Happiness project

Wise men tell us: Unhappiness is caused by our excess of desires and worries over trifle things. Here's a simple idea to communicate it:



Also works on street waste/litter baskets, rubbish bins, etc.

The idea would work for a public health organization, a psychotherapist, spiritual website, etc.

Idea: McPorn

Anti fast food guerilla project idea: large stickers over McDonald's outdoor ads featuring naked obese models:

Idea: Interactive ad on Youtube

Idea for catfood brand

Video: We see an overweight cat being hypnotized and professionally counseled by a pet psychiatrist. The aim of the shrink is to program the cat’s subconscious to eat less food while in a hypnotic trance.

Packshot: smaller tins of catfood (or less fat line)


here's a BBC docu on pet hypnosis as a reference:




Other visual examples:
a really fat cat springs on a ledge of a sofa and it catapults a slim woman who was sitting on the other end of the sofa in the air…or mice pissing on a fat lazy cat, etc.

Wassup 2008

this sequel to the famous Budweiser "Wassup" ad just cracked me up:



here's the original from 2000 to refresh your memory:

Idea: Where the hell is Matt 3

We all know these virals with dancing Matt :



now meet Daito Manabe who introduced a new dance trend - face dancing:



so here's an idea for Matt's next world tour - Matt's Face Dancing Around The World (with a nice portable set of electrodes, of course)

Holy Ghost vs Work Safe Porn

idea: User generated interactive billboard

Consumers decide what ads (brands) should be displayed on a giant digital city billboard.

click on the pic below to see animated version how it can look in real time:



It can work like this:

Members of the public can choose brand(s) from a list on a special website. For example, the more clicks (or votes) you contribute to your favourite brand, the longer the name of the brand stays on the digital billboard.



The comulative sum of the clicks can be monetized and shared between the contributors,
i.e. 1000 clicks = 10 hrs of display = 100$ (approx)

Idea: Praying species

Why not to produce viral videos (i.e. for animal rights campaign) featuring praying animals?
Below are some tests with a rat model i made the other day.
I know rats might not be the best candidates for human compassion, but i kinda like rats... so here it is: