Tuesday, August 11, 2009

Idea: Inventing New Free

This idea was inspired by the latest book from Chris Anderson "FREE " where he writes about the future of a radical price:

Wouldn't it be cool if a brand offered us a free product from its rival?

i.e. Special promotion with underlying message:

We are so confident in superiority of our product X that we are willing to give you a free sample from our closest competitor for you to judge for your self.

idea can be applied to all sorts of snacks and sodas, tea and coffee brands and other premium products.

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