Wednesday, June 23, 2010

Mother shows she cares in a refreshing way

A few years back I suggested my former boss an idea to send our agency team with humanitarian help to Palestine. The plan was to arrive on trucks loaded with humanitarian kits donated by the agency clients and the agency itself.
He seemed to like the idea but wasn't quite convinced that this is a thing for an ad agency to do.

But attitudes change. Mother just has set up an example of an ad agency getting directly involved in social issues by sending its agency team to South Africa... to help communities to build a permanent football pitch, a community center and a day-care center, as well as funding school meals and setting up a program with Dell to provide computers for schools. Great move. More here.

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