for Agiel, Yophiel, Graphiel, Nakhiel, Hagiel, Tiriel and Scharthathan.
Sunday, October 31, 2010
Wednesday, October 27, 2010
Idea: supermarket to adopt Like tagging in the store
Wouldn't it be great if supermarket customers could LikeTag their favourite products LIVE using their personal supermarket customer cards?
and why not also set up the supermarket's Facebook page where visitors can LikeTag the products online with immediate live updates offline - in the store?
and why not also set up the supermarket's Facebook page where visitors can LikeTag the products online with immediate live updates offline - in the store?
Labels:
idea,
marketing,
POS,
supermarket,
tagging,
technology,
trends
Tuesday, October 26, 2010
'fake' advertising in the future
Modern advertising has a serious ethical problem:
It artificially creates demand for things that people don't really need. Increasingly so it also perpetuates unsustainable growth.
Here's a simple comparison of what is and will be.
OLD MODEL:
we make a product first and then try artificially create maximum market demand for it (through advertising)
result: unsustainable overproduction
NEW MODEL:
we advertise the concepts of future products first (or try to create maximum market demand for it) and only later, if there's enough positive response for it, we move into production process.
result: sustainable economy
So the difference is in the order of continuity.
This also implies that a creative agency will be spending most of its resources on creating new product concepts and 'fake' ads.
It artificially creates demand for things that people don't really need. Increasingly so it also perpetuates unsustainable growth.
Here's a simple comparison of what is and will be.
OLD MODEL:
we make a product first and then try artificially create maximum market demand for it (through advertising)
result: unsustainable overproduction
NEW MODEL:
we advertise the concepts of future products first (or try to create maximum market demand for it) and only later, if there's enough positive response for it, we move into production process.
result: sustainable economy
So the difference is in the order of continuity.
This also implies that a creative agency will be spending most of its resources on creating new product concepts and 'fake' ads.
Labels:
advertising,
business,
future,
marketing,
prediction
Wednesday, October 13, 2010
Future of marketing
A thought has a mass that can be measured. In the future people’s thoughts can be detected and quantified by special sensors that would be embedded in the objects of observation, i.e. a billboard,video screen, etc. The length of the visual contact between the observer and the observed object will reveal the degree of interest and the nature of the observer’s response.
Labels:
future,
marketing,
prediction,
technology
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