Idea: RECYCLED ADS ON RECYCLED BAGS

This is a current project of Xgeronimo in Auroville. (International lab city for a sustainable future models).
--------

Traditional advertising mediums (TV, Outdoor, Press, etc.) are generally too expensive.

This always makes advertisers to be interested in alternative (and cheaper) places to display their ads.

Consumers are getting more environmentally conscious and thus expecting their brands to be more environmentally active too.

Why not to offer advertisers to “recycle” their old ads on a new, original medium as well as sponsoring an environmental project?

Here’s how:

1. We produce at least 1000 shopping bags made from old newspapers.

2. For a moderate donation we promise advertisers to “recycle” their old newspaper ads by gluing them on our 1000 recycled shopping bags.

3. We involve several newspapers to create necessary publicity.

4. We freely distribute our bags with ads across several selected shops and supermarkets in Pondi (and maybe later across the country) as free alternative shopping bags.

5. Money generated from “re-selling” old ads will be invested in various environmental community projects.

The bags will be made only from eco-friendly or recycled materials. Brands that aren’t sensitive to environmental issues won’t be involved in the project.

to be continued.

Idea: Celebrity Pool for consumer products

Here's an idea for a website where visitors can choose different celebrities to review various consumer products.

The Pool (let's call it like this for now) is a consumer oriented web 2 platform that sets itself as an alternative to traditional advertising product endorsement as well as an active sponsor for various humanitarian projects.

The concept:

The Pool invites a number of prominent people / celebrities to act as critics (jury) on behalf of the general public to give their unbiased personal opinion about a range of consumer products.

The Pool's jury is elected by a public vote of confidence. For example, The Pool’s online forum where users get to choose their “trustworthy” stars to rate a range of competing products (i.e. seven mobile phone brands, lingerie, digital cameras, etc.).
For each campaign project there is a new jury selection.

The Jury’s verdicts could be published in a separate publication (The Pool Magazine) or in other independent media, including TV, internet, events, PR or ambient.

The Pool’s mission is to act in the public interest as an alternative to the celebrity product endorsement that is on the payroll by a certain brand.

For example: (click on the image to enlarge)



How it works:

Each month The Pool creates a list of potential critics, i.e. 25 celebrities and publishes the candidates on the website.
Online users select 7 candidates for participation.
The Pool approaches the chosen five and lets them know that they were elected and entrusted by the general public to participate in the next month product survey campaign.
By taking part in the campaign they would act in public interest as well as supporting various good causes: 10 % of the Pool’s revenue goes to support various charity projects and organisations. The latter should be well publicised for the jury members as well as for the rest of general public.

When the Jury is complete The Pool approaches the brand manufactures (according to the selected consumer product theme that is to be featured, i.e. mobile phones, etc.) and invited to submit their products for the judgement. The manufacturers should be advised that this action has a number of benefits for the brands, for example, it shows that the brand is very confident in its product, will get a genuine independent celebrity endorsement as well as gaining consumer trust and sympathy for sharing social indirect sponsorship of good causes.

There should be an equal number of critics and brands for each campaign, i.e. 7 celebrities and 7 mobile phone brands.

Who pays whom and how much (approximate model):

A brand is paying The Pool 30.000 euros as an entry fee.
7 products - 210.000 in fees collection.

210.000
- 70.000 (salary for the juros -10.000 each)
-----------------------------------------------------
140.000
- 40.000 (media expences)
-----------------------------------------------------
100.000 (salary for the Pool agency)
- 10% (10.000 euros sponsorship for good causes)
------------------------------------------------------
90.000 euros – total salary for The Pool. (per month)

Idea: Lynx Deo for men

IDEA: Lynx Deo for men produces a series of authentic looking viral clips showing men feeling extremely comfortable with animal female predators
who act unexpectedly harmless and playful.


Man plays with a huge real Black Widow spider.


Male backpacker in India strokes a real cobra.


Male visitor is having a moment with a lioness in a zoo.

WiWo - magazine for top managers

Noah

Raw Tobacco

Idea: Famouse Maustache

Benson & Hedges

Website demo: Very expensive shoes..

presentation mood for exclusive women shoes website.
(ignore the prices)

Sofa World

Sofa World produces a coffee table book with inspiring photos and poems:

Rolex about time

Slgan: When you think about time even a watch like Rolex appears insignificant.
(very small packshot)

Idea: Tattoos on leather products

Why not to pair up cool tattoo artists and luxury leather brands to create custom made special leather products? For example, customers can choose different design tattoos for their bags, boots or jackets.
Below are some moods i created in photoshop (not the best examples of tattoos, but fine to illustrate the idea)
click to enlarge:






Alternatively, customers can go directly to a cool tattoo studio and ask them to make a tattoo on their leather products. If it works on people and pigs, it will nicely work on your leather bag too.

The other scent of India.

India is famous for its incenses and infamous for its garbage. The smell of burning garbage is probably the most pervasive and dominant of all. (Due to the lack of garbage management infrastructure the most common way to rid of it is to burn it on a backyard.)

Why not to design special incense sticks made entirely from hand rolled garbage? And use it as part of the awareness campaign for better waste management.

For example Garbage Hase sticks can be mailed to officials who are responsible for environmental issues as a reminder of their duties. Or better yet to lit hundreds of sticks outside official offices and smoke some action out of them!

Hugo Boss, men perfume

Idea: Run For Your Life

alternatively, how about sponsoring Running of the Bulls Festival in Pamplona, Spain?

Some film ideas

These are some film ideas that i eventually would like to write...



A film about an unusual serial killer.



A film about a broke writer who has an uncurable sickness and decides to freezes himself in the north pole ice. To make a compelling incentive for future generations to unfreeze him (and cure his sickness!) he writes a gripping book BUT with the last chapter missing... and attaches a special note (with a map where to find his body) asking to bring him back to life if they want the last chapter to be written.

Pass The Blame

here are some more videos on the blame subject:


The Blame Chase from xgeronimo on Vimeo.


Office Game: Pass The Blame from xgeronimo on Vimeo.

and outdoor viral stickers:

Idea: Loser TV

click on the image to enlarge.

Seth Godin on being remarkable (at least in marketing)

just liked this talk and decided to post it.

Rape Prevention Kit

this idea has been inspired from talking to western girls travelling single in India:




i think that it might work because confusion is a great deterrent... ;)

Idea: 5 Star Special Edition Books

To (re)publish a book with doodles and margin notes of 5 popular celebrities.

Each chosen celebrity person would be given a "clean" virsion of the book to read and asked to leave his/her comments on the book's pages. Every celebrity would have a different colour in case they write on the same page. The result would be a special edition with comments of all five "stars" in one book - which is a high value bonus in a culture obsessed with fame.

On the back of the book one can see individual Celebrity Involvement Charts showing which parts of the book they found particularly interesting or otherwise.

The idea works particularly well with popular non-fiction books, i.e. personal or growth, or books on contraversial subjects llike climate change.

It works well in a digital format, but having a real "analog" makes it very special.

Click on the example below to enlarge:

Idea: Talk less, do more (Wrigley's gum)

Minimalistic ad statement

Idea: Special Thanksgiving Price

On Thanksgiving Day Zara fashion store sells its selected items not for money... but for customer's thanks. The dollar price has been converted into "Thanks" currency. For example, if the item costs 59 dollars, a customer has to say 59 times thanks at the cashpoint in order to have it. The "sale offer" is limited to 5 items per one person.

The campaign is designed to generate public awareness about the new Zara store.

Video with the customers storming the store will be coming soon ;)

Idea: For discreet phone calls talk to Orange

Gone are the days when it was cool to be seen talking loud on a mobile phone in a public place. Now it is just annoying when you are forced to listen to people talking to their phones when you sit next to them on a tube, in a restaurant or standing in a supermarket's queue. And what about those who find themselves in a crowded place and would like to have a discreet phone talk? When you are stuck in a lift full of people even whispering wouldn't help. So why not to design a special mobile accessoire gadget that would solve this problem? For example, a special sound insulating cover for the mouth (like a small mouth mask). The mask will have a special wireless microphone connected to a mobile phone. It can be made from a soft jelly material that can be attached to the mouth of the speaker (principle of a suction cup or else).
Below is an example I used for Orange. (Just because I like oranges.)

Spamarketing: Time for advertising green tax?

A typical view: next to mailboxes stands a waste basket full of discarded direct mailing advertising. People hate it and yet the "analog" spamming seems to be on the rise. What a waste of paper, trees, paint, etc. The way I see it - the only way to stop it is to make advertisers responsible/accountable for such a waste of natural resources. I don't know, maybe introducing the first Advertising Green Tax will help?

Idea: Nike vs Adidas: 50/50 Special Edition

In a spirit of New Business Consciousness paradigm Nike and Addidas produce "joint venture" sneakers - 50/50 Special Edition. For example, the right side is Nike and the left - Adidas.

source link

Idea: Celebrate Your Crotch

Le Crotch is a fashion brand that celebrates sexiness of pubic hair.

While nowadays mainstraem fashion dictates that you have to hide this part of human anatomy, Le Crotch goes against the common views and instead makes it a highlight - by attaching specially designed triangular furry patches over its clothes. (the texture, shape and colour vary)






it's bold and certainly not for everyone ;)

Hardcore Dub

album cover i designed for my earlier mix... listen here.

Google Face Search engine

something i made last weekend - a fictional demo of a new cool search engine:


Google Face Search from xgeronimo on Vimeo.

Idea: Rent My Face (new advertising medium)

Followeing my previous post on the subject of face ( Third Eye Widget), here's another idea for a special network that allows its members to earn money by displaying real time ads on their gobs. (click on the image to enlarge)

Pimp Up Your Ads

click to enlarge

Idea: Astro Organiser software

Why not to design a special organiser that incorporates your personal astrology adviser? It will be based on your personal astrological data ( you have to input your date and place of birth, etc.)

click on the mood pic to enlarge.