Sunday, June 17, 2007
Saturday, June 16, 2007
Website demo: Very expensive shoes..
presentation mood for exclusive women shoes website.
(ignore the prices)
(ignore the prices)
Thursday, June 14, 2007
Rolex about time
Slgan: When you think about time even a watch like Rolex appears insignificant.
(very small packshot)
Tuesday, June 12, 2007
Idea: Tattoos on leather products
Why not to pair up cool tattoo artists and luxury leather brands to create custom made special leather products? For example, customers can choose different design tattoos for their bags, boots or jackets.
Below are some moods i created in photoshop (not the best examples of tattoos, but fine to illustrate the idea)
click to enlarge:
Alternatively, customers can go directly to a cool tattoo studio and ask them to make a tattoo on their leather products. If it works on people and pigs, it will nicely work on your leather bag too.
Below are some moods i created in photoshop (not the best examples of tattoos, but fine to illustrate the idea)
click to enlarge:
Alternatively, customers can go directly to a cool tattoo studio and ask them to make a tattoo on their leather products. If it works on people and pigs, it will nicely work on your leather bag too.
Monday, June 11, 2007
The other scent of India.
India is famous for its incenses and infamous for its garbage. The smell of burning garbage is probably the most pervasive and dominant of all. (Due to the lack of garbage management infrastructure the most common way to rid of it is to burn it on a backyard.)
Why not to design special incense sticks made entirely from hand rolled garbage? And use it as part of the awareness campaign for better waste management.
For example Garbage Hase sticks can be mailed to officials who are responsible for environmental issues as a reminder of their duties. Or better yet to lit hundreds of sticks outside official offices and smoke some action out of them!
Why not to design special incense sticks made entirely from hand rolled garbage? And use it as part of the awareness campaign for better waste management.
For example Garbage Hase sticks can be mailed to officials who are responsible for environmental issues as a reminder of their duties. Or better yet to lit hundreds of sticks outside official offices and smoke some action out of them!
Thursday, June 07, 2007
Tuesday, May 22, 2007
Idea: Run For Your Life
alternatively, how about sponsoring Running of the Bulls Festival in Pamplona, Spain?
Wednesday, May 16, 2007
Some film ideas
These are some film ideas that i eventually would like to write...
A film about an unusual serial killer.
A film about a broke writer who has an uncurable sickness and decides to freezes himself in the north pole ice. To make a compelling incentive for future generations to unfreeze him (and cure his sickness!) he writes a gripping book BUT with the last chapter missing... and attaches a special note (with a map where to find his body) asking to bring him back to life if they want the last chapter to be written.
A film about an unusual serial killer.
A film about a broke writer who has an uncurable sickness and decides to freezes himself in the north pole ice. To make a compelling incentive for future generations to unfreeze him (and cure his sickness!) he writes a gripping book BUT with the last chapter missing... and attaches a special note (with a map where to find his body) asking to bring him back to life if they want the last chapter to be written.
Wednesday, May 02, 2007
Pass The Blame
here are some more videos on the blame subject:
The Blame Chase from xgeronimo on Vimeo.
Office Game: Pass The Blame from xgeronimo on Vimeo.
and outdoor viral stickers:
The Blame Chase from xgeronimo on Vimeo.
Office Game: Pass The Blame from xgeronimo on Vimeo.
and outdoor viral stickers:
Tuesday, April 17, 2007
Sunday, April 15, 2007
Rape Prevention Kit
this idea has been inspired from talking to western girls travelling single in India:
i think that it might work because confusion is a great deterrent... ;)
i think that it might work because confusion is a great deterrent... ;)
Wednesday, April 11, 2007
Idea: 5 Star Special Edition Books
To (re)publish a book with doodles and margin notes of 5 popular celebrities.
Each chosen celebrity person would be given a "clean" virsion of the book to read and asked to leave his/her comments on the book's pages. Every celebrity would have a different colour in case they write on the same page. The result would be a special edition with comments of all five "stars" in one book - which is a high value bonus in a culture obsessed with fame.
On the back of the book one can see individual Celebrity Involvement Charts showing which parts of the book they found particularly interesting or otherwise.
The idea works particularly well with popular non-fiction books, i.e. personal or growth, or books on contraversial subjects llike climate change.
It works well in a digital format, but having a real "analog" makes it very special.
Click on the example below to enlarge:
Each chosen celebrity person would be given a "clean" virsion of the book to read and asked to leave his/her comments on the book's pages. Every celebrity would have a different colour in case they write on the same page. The result would be a special edition with comments of all five "stars" in one book - which is a high value bonus in a culture obsessed with fame.
On the back of the book one can see individual Celebrity Involvement Charts showing which parts of the book they found particularly interesting or otherwise.
The idea works particularly well with popular non-fiction books, i.e. personal or growth, or books on contraversial subjects llike climate change.
It works well in a digital format, but having a real "analog" makes it very special.
Click on the example below to enlarge:
Tuesday, February 20, 2007
Sunday, February 18, 2007
Tuesday, February 13, 2007
Idea: Special Thanksgiving Price
On Thanksgiving Day Zara fashion store sells its selected items not for money... but for customer's thanks. The dollar price has been converted into "Thanks" currency. For example, if the item costs 59 dollars, a customer has to say 59 times thanks at the cashpoint in order to have it. The "sale offer" is limited to 5 items per one person.
The campaign is designed to generate public awareness about the new Zara store.
Video with the customers storming the store will be coming soon ;)
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