Idea: video for Zaadz

a script for viral video to promote Zaadz Enlightenment network, computer animation of subatomic particles:

Idea: RECYCLED ADS ON RECYCLED BAGS

This is a current project of Xgeronimo in Auroville. (International lab city for a sustainable future models).
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Traditional advertising mediums (TV, Outdoor, Press, etc.) are generally too expensive.

This always makes advertisers to be interested in alternative (and cheaper) places to display their ads.

Consumers are getting more environmentally conscious and thus expecting their brands to be more environmentally active too.

Why not to offer advertisers to “recycle” their old ads on a new, original medium as well as sponsoring an environmental project?

Here’s how:

1. We produce at least 1000 shopping bags made from old newspapers.

2. For a moderate donation we promise advertisers to “recycle” their old newspaper ads by gluing them on our 1000 recycled shopping bags.

3. We involve several newspapers to create necessary publicity.

4. We freely distribute our bags with ads across several selected shops and supermarkets in Pondi (and maybe later across the country) as free alternative shopping bags.

5. Money generated from “re-selling” old ads will be invested in various environmental community projects.

The bags will be made only from eco-friendly or recycled materials. Brands that aren’t sensitive to environmental issues won’t be involved in the project.

to be continued.

Idea: Celebrity Pool for consumer products

Here's an idea for a website where visitors can choose different celebrities to review various consumer products.

The Pool (let's call it like this for now) is a consumer oriented web 2 platform that sets itself as an alternative to traditional advertising product endorsement as well as an active sponsor for various humanitarian projects.

The concept:

The Pool invites a number of prominent people / celebrities to act as critics (jury) on behalf of the general public to give their unbiased personal opinion about a range of consumer products.

The Pool's jury is elected by a public vote of confidence. For example, The Pool’s online forum where users get to choose their “trustworthy” stars to rate a range of competing products (i.e. seven mobile phone brands, lingerie, digital cameras, etc.).
For each campaign project there is a new jury selection.

The Jury’s verdicts could be published in a separate publication (The Pool Magazine) or in other independent media, including TV, internet, events, PR or ambient.

The Pool’s mission is to act in the public interest as an alternative to the celebrity product endorsement that is on the payroll by a certain brand.

For example: (click on the image to enlarge)



How it works:

Each month The Pool creates a list of potential critics, i.e. 25 celebrities and publishes the candidates on the website.
Online users select 7 candidates for participation.
The Pool approaches the chosen five and lets them know that they were elected and entrusted by the general public to participate in the next month product survey campaign.
By taking part in the campaign they would act in public interest as well as supporting various good causes: 10 % of the Pool’s revenue goes to support various charity projects and organisations. The latter should be well publicised for the jury members as well as for the rest of general public.

When the Jury is complete The Pool approaches the brand manufactures (according to the selected consumer product theme that is to be featured, i.e. mobile phones, etc.) and invited to submit their products for the judgement. The manufacturers should be advised that this action has a number of benefits for the brands, for example, it shows that the brand is very confident in its product, will get a genuine independent celebrity endorsement as well as gaining consumer trust and sympathy for sharing social indirect sponsorship of good causes.

There should be an equal number of critics and brands for each campaign, i.e. 7 celebrities and 7 mobile phone brands.

Who pays whom and how much (approximate model):

A brand is paying The Pool 30.000 euros as an entry fee.
7 products - 210.000 in fees collection.

210.000
- 70.000 (salary for the juros -10.000 each)
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140.000
- 40.000 (media expences)
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100.000 (salary for the Pool agency)
- 10% (10.000 euros sponsorship for good causes)
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90.000 euros – total salary for The Pool. (per month)

Idea: Lynx Deo for men

IDEA: Lynx Deo for men produces a series of authentic looking viral clips showing men feeling extremely comfortable with animal female predators
who act unexpectedly harmless and playful.


Man plays with a huge real Black Widow spider.


Male backpacker in India strokes a real cobra.


Male visitor is having a moment with a lioness in a zoo.

WiWo - magazine for top managers

Noah

Raw Tobacco

Idea: Famouse Maustache

Benson & Hedges

Website demo: Very expensive shoes..

presentation mood for exclusive women shoes website.
(ignore the prices)

Sofa World

Sofa World produces a coffee table book with inspiring photos and poems:

Rolex about time

Slgan: When you think about time even a watch like Rolex appears insignificant.
(very small packshot)

Idea: Tattoos on leather products

Why not to pair up cool tattoo artists and luxury leather brands to create custom made special leather products? For example, customers can choose different design tattoos for their bags, boots or jackets.
Below are some moods i created in photoshop (not the best examples of tattoos, but fine to illustrate the idea)
click to enlarge:






Alternatively, customers can go directly to a cool tattoo studio and ask them to make a tattoo on their leather products. If it works on people and pigs, it will nicely work on your leather bag too.

The other scent of India.

India is famous for its incenses and infamous for its garbage. The smell of burning garbage is probably the most pervasive and dominant of all. (Due to the lack of garbage management infrastructure the most common way to rid of it is to burn it on a backyard.)

Why not to design special incense sticks made entirely from hand rolled garbage? And use it as part of the awareness campaign for better waste management.

For example Garbage Hase sticks can be mailed to officials who are responsible for environmental issues as a reminder of their duties. Or better yet to lit hundreds of sticks outside official offices and smoke some action out of them!

Hugo Boss, men perfume

Idea: Run For Your Life

alternatively, how about sponsoring Running of the Bulls Festival in Pamplona, Spain?

Some film ideas

These are some film ideas that i eventually would like to write...



A film about an unusual serial killer.



A film about a broke writer who has an uncurable sickness and decides to freezes himself in the north pole ice. To make a compelling incentive for future generations to unfreeze him (and cure his sickness!) he writes a gripping book BUT with the last chapter missing... and attaches a special note (with a map where to find his body) asking to bring him back to life if they want the last chapter to be written.

Pass The Blame

here are some more videos on the blame subject:


The Blame Chase from xgeronimo on Vimeo.


Office Game: Pass The Blame from xgeronimo on Vimeo.

and outdoor viral stickers:

Idea: Loser TV

click on the image to enlarge.

Seth Godin on being remarkable (at least in marketing)

just liked this talk and decided to post it.