Tuesday, September 16, 2008
Thursday, September 11, 2008
Idea: Car wound plaster
wound plasters are placed over dents and scratches of cars to promote cheap car insurance, for example, or a garage.
click on the pic below to enlarge:
Text on the plaster: Cheap car insurance + weblink or a telephone number.
click on the pic below to enlarge:
Text on the plaster: Cheap car insurance + weblink or a telephone number.
Labels:
advertising,
insurance,
lovertising,
product design,
promotion
Monday, September 08, 2008
Idea: Online games for real life causes
Here's an idea that brings a new meaning to multiplayer war games:
To educate the players about real life political views of both conflicting sides and let them decide which cause they want to fight for.
The game emulates the real life conflict conditions in the Middle East between Israel and Palestine. Military and diplomatic actions are played in real time by players from different countries in the world.
How it works:
1. The player joins the army after reading statestments from both warring sides of the conflict.
2. After joining the army the player can choose to participate as a "diplomat" (to work on diplomatic strategies and solutions) , as a "warrior" (to fight in battlefield) or as a "journalist" (to witness the events and to report about them on blogs and social networks).
3. Battles are set daily at fixed time.
4. The army that wins most battlefields gets the highest score.
5. The army's diplomats can use the scores as leverage in negotiations with the opposite army.
The ultimate goal of the game is to achive political status quo and bring peace to the region.
Military and political strategies can be discussed and decided by players on special forums and social networks.
War reports are sent around the clock via sms, adding reality. For example:
Palestinian army successfully liberated North of West Gaza.
Sergeant X was killed yesterday in Romalla.
X was graded up as a captain.
X was graded up as chief reporter.
A piramid scheme network:
The player can grade up in the army by recruiting friends as downline "warriors". The same grading principle applies for "diplomats" and "reporters".
Best strategies and tactics from the game will be analized and suggested for possible application in analog world.
All in all, it would be interesting to see if the crowd wisdom can beat real life politicians and generals.
this could be a cool project for private gaming companies like Kuma Games.
This idea was inspired by the following viral campaign for a snack brand. They created 2 armies devided by the taste preferences of two different flavours of the snack.
The armies fought eachother using mobile phones technology.
To educate the players about real life political views of both conflicting sides and let them decide which cause they want to fight for.
The game emulates the real life conflict conditions in the Middle East between Israel and Palestine. Military and diplomatic actions are played in real time by players from different countries in the world.
How it works:
1. The player joins the army after reading statestments from both warring sides of the conflict.
2. After joining the army the player can choose to participate as a "diplomat" (to work on diplomatic strategies and solutions) , as a "warrior" (to fight in battlefield) or as a "journalist" (to witness the events and to report about them on blogs and social networks).
3. Battles are set daily at fixed time.
4. The army that wins most battlefields gets the highest score.
5. The army's diplomats can use the scores as leverage in negotiations with the opposite army.
The ultimate goal of the game is to achive political status quo and bring peace to the region.
Military and political strategies can be discussed and decided by players on special forums and social networks.
War reports are sent around the clock via sms, adding reality. For example:
Palestinian army successfully liberated North of West Gaza.
Sergeant X was killed yesterday in Romalla.
X was graded up as a captain.
X was graded up as chief reporter.
A piramid scheme network:
The player can grade up in the army by recruiting friends as downline "warriors". The same grading principle applies for "diplomats" and "reporters".
Best strategies and tactics from the game will be analized and suggested for possible application in analog world.
All in all, it would be interesting to see if the crowd wisdom can beat real life politicians and generals.
this could be a cool project for private gaming companies like Kuma Games.
This idea was inspired by the following viral campaign for a snack brand. They created 2 armies devided by the taste preferences of two different flavours of the snack.
The armies fought eachother using mobile phones technology.
Labels:
conflict solution,
game,
idea,
online,
open source,
politics,
product design,
social,
war
Tuesday, September 02, 2008
Idea: Praying species
Why not to produce viral videos (i.e. for animal rights campaign) featuring praying animals?
Below are some tests with a rat model i made the other day.
I know rats might not be the best candidates for human compassion, but i kinda like rats... so here it is:
Below are some tests with a rat model i made the other day.
I know rats might not be the best candidates for human compassion, but i kinda like rats... so here it is:
Labels:
advertising,
animals,
lovertising,
product design,
viral
Sunday, August 31, 2008
Wednesday, August 27, 2008
Idea: 1.000.000 $ to touch for luck
here's a marketing idea for The Economist magazine:
At the next International Business Expo, The Economist rents a small space in the hall to display a briefcase with 1 million REAL dollars (or euros), a few security guards to protect it and a sign inviting visitors to touch the money for good luck.
At the next International Business Expo, The Economist rents a small space in the hall to display a briefcase with 1 million REAL dollars (or euros), a few security guards to protect it and a sign inviting visitors to touch the money for good luck.
Sunday, August 24, 2008
Saturday, August 23, 2008
Thursday, August 21, 2008
Idea: TOY GUNS vs WAR
Labels:
advertising,
idea,
lovertising,
marketing,
politics,
posters,
toy,
war
Wednesday, August 20, 2008
Chris Anderson on economy of sharing
Content is close to costing nothing to distribute and the costs of doing things being nearly zero...this will revolutionise our business models.
Labels:
lovertising,
marketing,
media,
other people ideas i like,
talk,
trends,
video
Idea: Rear view mirrors in public toilets
Rear view windows fitted on pissoirs in cinema toilets to increase public safety during the screening of Scary Movie 4! A holographic image appears on the mirror every time a person is using the pissoir....
Labels:
advertising,
idea,
movies,
product design,
promotion,
scary
Monday, August 18, 2008
Trash cans for old mobile phones
here's a cute little POS idea for a mobile shop. click on pic to enlarge.
behind the trashcan on the window pedestrians can see the shop's special offers.
behind the trashcan on the window pedestrians can see the shop's special offers.
Labels:
advertising,
idea,
mobile,
POS
Friday, August 15, 2008
Idea: Election posters near graveyards
Thursday, August 14, 2008
Vladimir Putin hails a cab
really like this viral video showing Putin getting a cab to Kremlin (and refusing to pay 300 dollars for the ride).
Labels:
other people ideas i like,
russia,
video,
viral
Wednesday, August 13, 2008
DMCA issue
yestarday youtube permanently disabled my account.
reason stated in email: violation of copyright (featuring snippets of some other film in my film). it was swift and without a warning! ... i can't loggin to check the video in question.
apparently those who flagged the video (MELA FILMS LLC) think that sharing some of their material (in a non-commercial use!) is not a good idea...
here's a great talk from Larry Lessig on how the law strangles creativity:
reason stated in email: violation of copyright (featuring snippets of some other film in my film). it was swift and without a warning! ... i can't loggin to check the video in question.
apparently those who flagged the video (MELA FILMS LLC) think that sharing some of their material (in a non-commercial use!) is not a good idea...
here's a great talk from Larry Lessig on how the law strangles creativity:
Monday, August 11, 2008
Sunday, August 10, 2008
Tuesday, August 05, 2008
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