Competition in The Golden Age

I think when it comes to human consciousness, competition, as a prime principle of human evolution, is hugely overrated. This mantra might be true for semi-conscious forms of life like animals for example, but could be quite detrimental for a more advanced beings like humans.
According to this paradigm mantra - if you don't compete, you don't survive. And to survive one needs power and money. So, most people go to work to survive.

As we evolve towards a more enlightened paradigm of being (The Golden Age) this 'compete-or-no-respect' ideology  is steadily crumbling away.  I believe that in the near future the prime motivation to go to work will not be money or power over other human beings, but opportunity for self-realization and earned respect from others.

I believe that people don't have to compete in order to better themselves or come up with great ideas. In fact, it has been proven already that competition doesn't automatically facilitate more creativity or lead to better ideas.

Science journalist Jonah Lehrer, referencing a landmark neuroscience study on brain activity during innovation, writes:

“The relaxation phase is crucial. That’s why so many insights happen during warm showers. … One of the surprising lessons of this research is that trying to force an insight can actually prevent the insight.”

In fact the greatest discoveries in human history were not motivated by monetary rewards, but for the love of doing the 'job'. (Gutenberg, Einstein, Eddison, young Bill Gates, founders of Youtube,....... On the other hand Mark Zuckerberg, who apparently stole the great idea , had different motivations ( read here )

So, it's not the competition that drives people to have great ideas, but loving what you do and self-respect. These are the real value currencies, not money and power. (In the Golden Age the idea of having power over other human being would seem as abhorring as cannibalism in today's society.)

To sum up, the nature of competition is to produce quantity, but not necessarily quality. In The Golden age quality is everything.

How to pay for magick

A magickally charged object ( i.e. a talisman) to be fully efficacious should never be sold, lent, coveted, obtained by fraud or force. To be fully effective a magickal object has to be given as a gift from a maker to the client. It is a symbolic operation and conventional fixed pricing is not involved here. A person who receives the 'gift'  must then offer a reciprocal gesture, as a payment for the service. Usually it is the 10th of the efficacy value (EV) of the talisman. Here's an example, say a client needs a talisman with the value outcome of 10. 000 $ (i.e. a start-up of small business venture), in this case his/her reciprocal gift to the magician should be 1000 $, which is the 10th of the 10.000 $)

Another important point to understand when personally determining the value of the service: The price for the efficacy of the object is symbolically addressed to the spiritual entities that partake in the creation of the talisman. Technically speaking, they feed off the energy of the client's offering.  When we make deals on spiritual levels, any attempt to covet or cheat the real value of the service will be immediately registered (not necessarily by the magician, but by the spirits involved) and subsequently annul the magical potency of the object. In other words, you can't cheat spiritual forces. A spiritually dishonest client would end up paying for a spiritually useless object.

21 random pages from my book

Codexgeronimus:

Grant Morrison explains magick

The De-personalization Revolution

link

I believe that hunger for personalization has already passed the top of the bell curve (around 2006) and soon will reach its fatigue point.   In times of social change idealistic values (that unite) are becoming more attractive than materialistic ones (that separate).

So here's my version for the headline on the cover:

Future of marketing 3: The De-personalization Revolution!

Idea: Personal development with magick

Welcome to God-Form Personality workshop.

We help our clients to improve their existing personality or develop an additional one through the use of ritual magick.

This is how it works:

In magick, the common way of utilizing the power of the gods is by putting them on, like a cloak or mantle, over the perceived self. This is called assuming the god-form and is a form of invocation.

If our client wishes to become more attractive, through this method he or she would partake in a ritual to take on the god-form of Apollo or Aphrodite, and view the world through the eyes of that lesser deity for a time. If done correctly and repeatedly, this would give our client great personal charm and beauty of a combined physical and psychic character. The hidden forces of beauty channeled through our client by the focusing lens of the god-form would transform the personality of that person by reaction and alter the physical body as well.

Beauty is inevitable. Its exact quality would depend on the assets and defects of our client, both physical and mental, for magic always seeks the easiest course to its objective. If our client were crippled or deformed, the beauty would take on a predominantly mental and emotional character. The physical handicap might become lessened through surgery or other treatment. Magick uses mundane means to reach its ends as readily as the more esoteric means. Magick makes no distinction between the physical and the psychic - these are human distinctions.

Another function of assuming a god-form is that it better enables our client to issue commands to the spirits and forces that fall under the rule of that god. In becoming Thor, for example, our client will command the storms; becoming Pan, he or she will rule the woodlands; becoming Neptune, the sea.

It is quite possible to assume a god-form of the opposite sex. Every human being has both masculine and feminine qualities, with one or the other in a dominant or active position. By assuming the god-form of the opposite sex, our client may learn a great deal of useful information about the other side of his or her nature, which is usually suppressed during ordinary consciousness.

Before undergoing the magick ritual, our client will be given a special knowledge of the basics of ritual working, the ability to compose a personal rite of invocation that is viable and a complete knowledge of the gods of mythology (their strengths and weaknesses, associated materials and colors, familiar animals, symbols, scents, etc.).

It is our strict policy to work only with the benevolent god-forms.

If you have any further questions with regard to personal development through magick, please feel free to call as any time.

Disclaimer:

Requests regarding using magick powers of ‘ungodly’ nature will be declined.

Grim Reaper repellent spray

A future product to look forward to, perhaps..

Idea: WikiLeaks, Poseidon and WWF

This is a viral idea for WWF.

Why not create a new conspiracy theory with a purpose to draw public attention to the problems of overfishing? For example:

Wikileaks discloses a secret document that suggests that in 2003 US intelligence has received a warning from a friendly alien race about the dangers of overfishing. They warned the world governments that if they don't stop the destructive processes to the ocean's eco-system, the ocean's intelligence, commonly known in mythology as Poseidon, would strike back at humanity causing horrible tsunamis, hurricanes and other cataclysms.


This could be a follow up print from WWF:





inspired by:

Love instead of Hate perhaps?

Below are images of The Memorial to the Murdered Jews of Europe designed by architect Peter Eisenman and engineer Buro Happold. It consists of a 19,000 square metres (4.7 acres) site covered with 2,711 concrete slabs or "stelae", arranged in a grid pattern on a sloping field.
Building began on April 1, 2003 and was finished on December 15, 2004.

The memorial graveyard is situated right in the center of Berlin with a purpose to constantly remind the general public of the evil done to the jews during the war.

From architectural point of view the place is rather dull. Personally, I have nothing against jews, but I don't think it is good idea at all to have a graveyard right in the center of the city (even a symbolic one!). Moreover, I believe that it is detrimental to the city's health, both from spiritual view and a practical one, to have a negative 19,000 square spot in its heart. Nor do I believe that its place and purpose is justifiable in 2011.








Wouldn't it be healthier to use this space to build something that would promote Peace &Love instead of Fear & Hate?

Idea: More inspiring toilet art

A public toilet is usually a canvas for profanity:



Here's a more inspiring alternative to adorn the space with Dogon mysteries of Sirius:

2 suggestions to SAMSUNG

I use Samsung HD video camera and quite happily. But there are too things that annoy me:

1. The 'PLAY' buttons in the editing software (that comes with the camera) are just too huge which makes difficult to identify each individual clip in the library. You can see from the screenshot below that it covers almost the entire image. I suggest to make it at least3 times smaller and position it in the bottom right corner of the thumb rather than in the center:



2. The Mode button (to switch between 'record' and 'play') is positioned quite inconveniently - it is too easy to press it accidentally, especially when you film from the hand and in a hurry.
It is placed right in front of the Zoom button, see image below. For this particular camera I suggest to swap the positions - first Zoom, then Mode:



Apart from these 2 little problems the camera and its editing application are very good.

----

the reply from Samsung next day:

Thus spoke Trismegistus

Idea: New Holy logo

Why not produce a catalog of material goods (most popular brands, for example) in a classical bible book format?

Headline I like:

Archeologists dug out 16 thousand years old vessel with DNA bank of extinct creatures!

Crowd Wisdom doesn't work here. Why?

'Crowd wisdom' always tends to gravitate towards mediocre and safe. And this is by nature. Majority voting might be good for politics or solving communal issues, but it is quite useless when it comes to judging creativity and innovation.

Henry Ford once said about the value of marketing research: if I were to ask my future clients what they really wanted, they would have answered - faster horses!

In my opinion, 'creative' ideas that get the majority vote on 'public creativity' websites (such as Jovoto, My Pitch, Idea Bounty, etc.) are mostly dull and utterly conventional.

(Even public product innovation sites such as Kickstarter or Quirky fail to produce anything original or substantial, beyond ideas for new pen holders or mobile phone covers.)

Why? Good question.

Is it because the majority (by default!) consists of 'amateur creatives' who seek approval by faithfully imitating the 'professionals'? (And we know that the professional conventional advertising is mostly crap.)

Or is it because where there's a big crowd, there always comes element of politics into play?

Or maybe because these platforms aren't about innovation & creative ideas, but just another marketing 'public participation' tools to create 'followers'?

Black Swan says less is more

I believe that the current 'global crisis'(Black Swan) is caused by a sudden radical shift in values.
New perceptions create new needs. The next model of society is likely to hold values polar opposite to the current ones. As rules of the game change, so some conventional business practices will transcend or simply perish.

Below is a list of business sectors that in my opinion are going to substantially shrink, transform or die in the near future:

ADVERTISING (less consumption)

BANKING (less debt)

INSURANCE (less fear)

MILITARY (less wars)

POLICE (less crime)

LAWYERS (less crime)

DOCTORS (less diseases)

9 Goa sunsets

agonda beach

16311

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Ring concecration

Magick ritual video

A ritual I designed to launch thought forms. It consists of 3 steps: gnosis through spinning, affirmation of intent and alignment with spiritual forces.

a composite magick ritual, launching sigils