Here's some stuff from Rebelbaby who did some tagging in Busan, South Korea.
The MacDonalds ad - yes, I am lovin' it ;))
Sunday, October 22, 2006
I am lovin' it?
Labels:
activism,
advertising,
global,
interactive,
marketing,
outdoor,
posters,
viral
Saturday, October 21, 2006
I ___THIS AD / the idea
This campaign was devised with an objective to raise the level of consumer awareness about the quality of outdoor advertising in a city.
The idea - members of the public are invited to tag advertising posters with stickers reflecting their personal opinions about the ads.
The campaign kicked off in Berlin and continued in Seoul.
Below are some pics from October 2006.
If you also think that there's too much crap advertising in your area, download free samples of "I___THIS AD" sticker designs from here and start "tagging" ;)
The idea - members of the public are invited to tag advertising posters with stickers reflecting their personal opinions about the ads.
The campaign kicked off in Berlin and continued in Seoul.
Below are some pics from October 2006.
If you also think that there's too much crap advertising in your area, download free samples of "I___THIS AD" sticker designs from here and start "tagging" ;)
Labels:
activism,
advertising,
campaign,
global,
interactive,
marketing,
outdoor,
viral
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