I ___THIS AD / the idea

This campaign was devised with an objective to raise the level of consumer awareness about the quality of outdoor advertising in a city.
The idea - members of the public are invited to tag advertising posters with stickers reflecting their personal opinions about the ads.
The campaign kicked off in Berlin and continued in Seoul.
Below are some pics from October 2006.










If you also think that there's too much crap advertising in your area, download free samples of "I___THIS AD" sticker designs from here and start "tagging" ;)