A soap brand produces viral videos with famous "dirty talk" rappers being "mouth washed". Their original music videos would be re-edited and a 'clean' word would be audio superimposed on each bad word , i.e. "love" for "fuck", "lovely" for "fucking", "ladies" for "bitches", etc.
A graphic representation of soap foam could be also flashed in sync over the mouth. All 'nice' words could be spoken with a voice similar to Sam from Microsoft "text-to-speech" app.
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