Why not make product placement marketing in movies also interactive and open-source?
Imagine a movie website that offers premium movies for free online viewing in exchange for user created content that promotes a certain brand and placed in the movie as a bubble-thought or a bubble-speech.
Some censorship rules might apply to prevent abuse and to encourage "bubbles" that are most creative, original and funny
ALternatively, bubbles could be set as a default canvas for Google AdWords, etc. :
Bubbls are interactive layers on top of the movie that function as mini webs and are capable of streaming rich multimedia.
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