Polaroid was once very cool. Now, with the advent of digital instant gratification photography it is nothing special.
Here's an idea how to make a comeback:
Design a personal camera that can also capture the images of human soul.
How?
To use an existing technology of Kirilan and Aura photography. At the moment there are some cameras built for this purpose, but they are mainly produced for hospitals and their design is rather industrial and bulky.
I believe it's time for Polaroid to surprise the photography market again and be the first to bring this technology to a mass market in a slick design and affordable price.
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