Consumers decide what ads (brands) should be displayed on a giant digital city billboard.
click on the pic below to see animated version how it can look in real time:
It can work like this:
Members of the public can choose brand(s) from a list on a special website. For example, the more clicks (or votes) you contribute to your favourite brand, the longer the name of the brand stays on the digital billboard.
The comulative sum of the clicks can be monetized and shared between the contributors, i.e. 1000 clicks = 10 hrs of display = 100$ (approx)
Why not to offer a service that would allow computer users to upload deleted files from their desktop recycle bins for storing them in a global public recyclebin? Anyone is free to scavenge for salvageable material, download and reuse it.
Once the volume of submissins reaches, say, half a million uploads, the site will introduce a public contest to reward the best recycling ideas, for example re-use in digital arts, in sociological studies, etc.
wound plasters are placed over dents and scratches of cars to promote cheap car insurance, for example, or a garage. click on the pic below to enlarge:
Text on the plaster: Cheap car insurance + weblink or a telephone number.
Here's an idea that brings a new meaning to multiplayer war games: To educate the players about real life political views of both conflicting sides and let them decide which cause they want to fight for.
The game emulates the real life conflict conditions in the Middle East between Israel and Palestine. Military and diplomatic actions are played in real time by players from different countries in the world.
How it works:
1. The player joins the army after reading statestments from both warring sides of the conflict. 2. After joining the army the player can choose to participate as a "diplomat" (to work on diplomatic strategies and solutions) , as a "warrior" (to fight in battlefield) or as a "journalist" (to witness the events and to report about them on blogs and social networks). 3. Battles are set daily at fixed time. 4. The army that wins most battlefields gets the highest score. 5. The army's diplomats can use the scores as leverage in negotiations with the opposite army.
The ultimate goal of the game is to achive political status quo and bring peace to the region.
Military and political strategies can be discussed and decided by players on special forums and social networks. War reports are sent around the clock via sms, adding reality. For example:
Palestinian army successfully liberated North of West Gaza.
Sergeant X was killed yesterday in Romalla.
X was graded up as a captain.
X was graded up as chief reporter.
A piramid scheme network:
The player can grade up in the army by recruiting friends as downline "warriors". The same grading principle applies for "diplomats" and "reporters".
Best strategies and tactics from the game will be analized and suggested for possible application in analog world.
All in all, it would be interesting to see if the crowd wisdom can beat real life politicians and generals.
this could be a cool project for private gaming companies like Kuma Games.
This idea was inspired by the following viral campaign for a snack brand. They created 2 armies devided by the taste preferences of two different flavours of the snack. The armies fought eachother using mobile phones technology.
Why not to produce viral videos (i.e. for animal rights campaign) featuring praying animals? Below are some tests with a rat model i made the other day. I know rats might not be the best candidates for human compassion, but i kinda like rats... so here it is:
here's a marketing idea for The Economist magazine: At the next International Business Expo, The Economist rents a small space in the hall to display a briefcase with 1 million REAL dollars (or euros), a few security guards to protect it and a sign inviting visitors to touch the money for good luck.
Rear view windows fitted on pissoirs in cinema toilets to increase public safety during the screening of Scary Movie 4! A holographic image appears on the mirror every time a person is using the pissoir....
i just thought that putting strategical (temporary) election posters in the vicinity of graveyards of US soldiers who were killed in Vietnam or Iraq, would create a stronger impact to vote for political change.
yestarday youtube permanently disabled my account. reason stated in email: violation of copyright (featuring snippets of some other film in my film). it was swift and without a warning! ... i can't loggin to check the video in question.
apparently those who flagged the video (MELA FILMS LLC) think that sharing some of their material (in a non-commercial use!) is not a good idea...
here's a great talk from Larry Lessig on how the law strangles creativity:
We all know that different news media push different political agendas. Why not to create a news channel that would make it even more obvious? Let's say a daily (or weekly) "news on the news" tv channel (or a web portal!) that would tell us how most popular news media covers the most important daily world news . For example, if the news are about the conflict in the middle east, the presenter of News on News tells us what FOX, CNN or Aljazeera reported about it (i.e. what part of the story is emphasized, what are the political accents, what part of the story are not reported, if there are any other differences of the coverage, etc.)
The benefit for the general public: it will not only provide a more objective picture of the world news, but will also make news media manupulation more transparent for the viewer.
i met this sweet old man in Goa. he was selling some handcrafts from his home state Rajasthan. i liked his small notebooks and bought quite a few of them. we had a deal: for every notebook sold on ebay i will share the profit with him 50/50. he was so happy he started to sing… and this video was born :)
It's the kick-off party to start the countdown for BMW’s European launch of the latest model of BMW 7 series, slated to take place this fall. At the start of the build-up, more than 180,000 silvery balls concealed the car that was gradually revealed as the balls fell to the lower level.The 12-meter-high glass contraption is the centerpiece of the party thrown to 400 invited guests and celebrities. Pretty cool kick-off.
A beer brand launches special edition beer to support personal dreams of the local community members.
Members of the public are invited to register at www.beer-support.com where they can upload their dreams andl wishes. Once a month 2 or 3 profiles will be randomely picked to be featured on the actual beer bottles.
Each bottle will have a direct link to the the website where the beer drinkers can get more info about the "person on their bottle" and how much money they have raised so far.
www.beer-support.com will accept all sorts of causes to support as long as they serve common good of the community.
Registration and posting on the website is free. (premium membership can be introduced later in exchange for more features).
We are currently seeking business partnership with a beer brand to make this project a reality.
Project idea: online lottery to be sponsored by brands. A pool of brands generate 1 million fund for a special lotto website with a public guarantee that the winners will spend the money on their brands.
A brilliant talk on TED from psychologist Barry Schwartz who takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
The penny billboard was unveiled in London’s New Oxford Street to advertise the 769,500-pence starting price of the new Chevrolet Aveo.
The unique installation – made using over 20,000 pennies – only lasted 30 minutes as hundreds of opportunistic passers-by seized their moment to pick up a penny or two.
Chevrolet's Les Turton comments: “There has been some great car adverts before, but none that have stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first,” said Les Turton of Chevrolet. “We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”
