1. Archangel
2. Angel
3. Ruler
4. King
Direction: from East to South to West to North
Monday, May 30, 2011
Angelic Mandalas design
Order of appearance on each set:
1. Archangel
2. Angel
3. Ruler
4. King
Direction: from East to South to West to North
1. Archangel
2. Angel
3. Ruler
4. King
Direction: from East to South to West to North
Competition in The Golden Age
I think when it comes to human consciousness, competition, as a prime principle of human evolution, is hugely overrated. This mantra might be true for semi-conscious forms of life like animals for example, but could be quite detrimental for a more advanced beings like humans.
According to this paradigm mantra - if you don't compete, you don't survive. And to survive one needs power and money. So, most people go to work to survive.
As we evolve towards a more enlightened paradigm of being (The Golden Age) this 'compete-or-no-respect' ideology is steadily crumbling away. I believe that in the near future the prime motivation to go to work will not be money or power over other human beings, but opportunity for self-realization and earned respect from others.
I believe that people don't have to compete in order to better themselves or come up with great ideas. In fact, it has been proven already that competition doesn't automatically facilitate more creativity or lead to better ideas.
In fact the greatest discoveries in human history were not motivated by monetary rewards, but for the love of doing the 'job'. (Gutenberg, Einstein, Eddison, young Bill Gates, founders of Youtube,....... On the other hand Mark Zuckerberg, who apparently stole the great idea , had different motivations ( read here )
So, it's not the competition that drives people to have great ideas, but loving what you do and self-respect. These are the real value currencies, not money and power. (In the Golden Age the idea of having power over other human being would seem as abhorring as cannibalism in today's society.)
To sum up, the nature of competition is to produce quantity, but not necessarily quality. In The Golden age quality is everything.
According to this paradigm mantra - if you don't compete, you don't survive. And to survive one needs power and money. So, most people go to work to survive.
As we evolve towards a more enlightened paradigm of being (The Golden Age) this 'compete-or-no-respect' ideology is steadily crumbling away. I believe that in the near future the prime motivation to go to work will not be money or power over other human beings, but opportunity for self-realization and earned respect from others.
I believe that people don't have to compete in order to better themselves or come up with great ideas. In fact, it has been proven already that competition doesn't automatically facilitate more creativity or lead to better ideas.
Science journalist Jonah Lehrer, referencing a landmark neuroscience study on brain activity during innovation, writes:
“The relaxation phase is crucial. That’s why so many insights happen during warm showers. … One of the surprising lessons of this research is that trying to force an insight can actually prevent the insight.”
In fact the greatest discoveries in human history were not motivated by monetary rewards, but for the love of doing the 'job'. (Gutenberg, Einstein, Eddison, young Bill Gates, founders of Youtube,....... On the other hand Mark Zuckerberg, who apparently stole the great idea , had different motivations ( read here )
So, it's not the competition that drives people to have great ideas, but loving what you do and self-respect. These are the real value currencies, not money and power. (In the Golden Age the idea of having power over other human being would seem as abhorring as cannibalism in today's society.)
To sum up, the nature of competition is to produce quantity, but not necessarily quality. In The Golden age quality is everything.
Thursday, May 19, 2011
How to pay for magick
A magickally charged object ( i.e. a talisman) to be fully efficacious should never be sold, lent, coveted, obtained by fraud or force. To be fully effective a magickal object has to be given as a gift from a maker to the client. It is a symbolic operation and conventional fixed pricing is not involved here. A person who receives the 'gift' must then offer a reciprocal gesture, as a payment for the service. Usually it is the 10th of the efficacy value (EV) of the talisman. Here's an example, say a client needs a talisman with the value outcome of 10. 000 $ (i.e. a start-up of small business venture), in this case his/her reciprocal gift to the magician should be 1000 $, which is the 10th of the 10.000 $)
Another important point to understand when personally determining the value of the service: The price for the efficacy of the object is symbolically addressed to the spiritual entities that partake in the creation of the talisman. Technically speaking, they feed off the energy of the client's offering. When we make deals on spiritual levels, any attempt to covet or cheat the real value of the service will be immediately registered (not necessarily by the magician, but by the spirits involved) and subsequently annul the magical potency of the object. In other words, you can't cheat spiritual forces. A spiritually dishonest client would end up paying for a spiritually useless object.
Another important point to understand when personally determining the value of the service: The price for the efficacy of the object is symbolically addressed to the spiritual entities that partake in the creation of the talisman. Technically speaking, they feed off the energy of the client's offering. When we make deals on spiritual levels, any attempt to covet or cheat the real value of the service will be immediately registered (not necessarily by the magician, but by the spirits involved) and subsequently annul the magical potency of the object. In other words, you can't cheat spiritual forces. A spiritually dishonest client would end up paying for a spiritually useless object.
Wednesday, May 18, 2011
Monday, May 16, 2011
The De-personalization Revolution
I believe that hunger for personalization has already passed the top of the bell curve (around 2006) and soon will reach its fatigue point. In times of social change idealistic values (that unite) are becoming more attractive than materialistic ones (that separate).
So here's my version for the headline on the cover:
Future of marketing 3: The De-personalization Revolution!
Saturday, May 14, 2011
Idea: Personal development with magick
Welcome to God-Form Personality workshop.
We help our clients to improve their existing personality or develop an additional one through the use of ritual magick.
This is how it works:
In magick, the common way of utilizing the power of the gods is by putting them on, like a cloak or mantle, over the perceived self. This is called assuming the god-form and is a form of invocation.
If our client wishes to become more attractive, through this method he or she would partake in a ritual to take on the god-form of Apollo or Aphrodite, and view the world through the eyes of that lesser deity for a time. If done correctly and repeatedly, this would give our client great personal charm and beauty of a combined physical and psychic character. The hidden forces of beauty channeled through our client by the focusing lens of the god-form would transform the personality of that person by reaction and alter the physical body as well.
Beauty is inevitable. Its exact quality would depend on the assets and defects of our client, both physical and mental, for magic always seeks the easiest course to its objective. If our client were crippled or deformed, the beauty would take on a predominantly mental and emotional character. The physical handicap might become lessened through surgery or other treatment. Magick uses mundane means to reach its ends as readily as the more esoteric means. Magick makes no distinction between the physical and the psychic - these are human distinctions.
Another function of assuming a god-form is that it better enables our client to issue commands to the spirits and forces that fall under the rule of that god. In becoming Thor, for example, our client will command the storms; becoming Pan, he or she will rule the woodlands; becoming Neptune, the sea.
It is quite possible to assume a god-form of the opposite sex. Every human being has both masculine and feminine qualities, with one or the other in a dominant or active position. By assuming the god-form of the opposite sex, our client may learn a great deal of useful information about the other side of his or her nature, which is usually suppressed during ordinary consciousness.
Before undergoing the magick ritual, our client will be given a special knowledge of the basics of ritual working, the ability to compose a personal rite of invocation that is viable and a complete knowledge of the gods of mythology (their strengths and weaknesses, associated materials and colors, familiar animals, symbols, scents, etc.).
It is our strict policy to work only with the benevolent god-forms.
If you have any further questions with regard to personal development through magick, please feel free to call as any time.
Disclaimer:
Requests regarding using magick powers of ‘ungodly’ nature will be declined.
We help our clients to improve their existing personality or develop an additional one through the use of ritual magick.
This is how it works:
In magick, the common way of utilizing the power of the gods is by putting them on, like a cloak or mantle, over the perceived self. This is called assuming the god-form and is a form of invocation.
If our client wishes to become more attractive, through this method he or she would partake in a ritual to take on the god-form of Apollo or Aphrodite, and view the world through the eyes of that lesser deity for a time. If done correctly and repeatedly, this would give our client great personal charm and beauty of a combined physical and psychic character. The hidden forces of beauty channeled through our client by the focusing lens of the god-form would transform the personality of that person by reaction and alter the physical body as well.
Beauty is inevitable. Its exact quality would depend on the assets and defects of our client, both physical and mental, for magic always seeks the easiest course to its objective. If our client were crippled or deformed, the beauty would take on a predominantly mental and emotional character. The physical handicap might become lessened through surgery or other treatment. Magick uses mundane means to reach its ends as readily as the more esoteric means. Magick makes no distinction between the physical and the psychic - these are human distinctions.
Another function of assuming a god-form is that it better enables our client to issue commands to the spirits and forces that fall under the rule of that god. In becoming Thor, for example, our client will command the storms; becoming Pan, he or she will rule the woodlands; becoming Neptune, the sea.
It is quite possible to assume a god-form of the opposite sex. Every human being has both masculine and feminine qualities, with one or the other in a dominant or active position. By assuming the god-form of the opposite sex, our client may learn a great deal of useful information about the other side of his or her nature, which is usually suppressed during ordinary consciousness.
Before undergoing the magick ritual, our client will be given a special knowledge of the basics of ritual working, the ability to compose a personal rite of invocation that is viable and a complete knowledge of the gods of mythology (their strengths and weaknesses, associated materials and colors, familiar animals, symbols, scents, etc.).
It is our strict policy to work only with the benevolent god-forms.
If you have any further questions with regard to personal development through magick, please feel free to call as any time.
Disclaimer:
Requests regarding using magick powers of ‘ungodly’ nature will be declined.
Wednesday, May 11, 2011
Tuesday, May 10, 2011
Idea: WikiLeaks, Poseidon and WWF
This is a viral idea for WWF.
Why not create a new conspiracy theory with a purpose to draw public attention to the problems of overfishing? For example:
Wikileaks discloses a secret document that suggests that in 2003 US intelligence has received a warning from a friendly alien race about the dangers of overfishing. They warned the world governments that if they don't stop the destructive processes to the ocean's eco-system, the ocean's intelligence, commonly known in mythology as Poseidon, would strike back at humanity causing horrible tsunamis, hurricanes and other cataclysms.
This could be a follow up print from WWF:
inspired by:
Sunday, May 08, 2011
Love instead of Hate perhaps?
Below are images of The Memorial to the Murdered Jews of Europe designed by architect Peter Eisenman and engineer Buro Happold. It consists of a 19,000 square metres (4.7 acres) site covered with 2,711 concrete slabs or "stelae", arranged in a grid pattern on a sloping field.
Building began on April 1, 2003 and was finished on December 15, 2004.
The memorial graveyard is situated right in the center of Berlin with a purpose to constantly remind the general public of the evil done to the jews during the war.
From architectural point of view the place is rather dull. Personally, I have nothing against jews, but I don't think it is good idea at all to have a graveyard right in the center of the city (even a symbolic one!). Moreover, I believe that it is detrimental to the city's health, both from spiritual view and a practical one, to have a negative 19,000 square spot in its heart. Nor do I believe that its place and purpose is justifiable in 2011.
Wouldn't it be healthier to use this space to build something that would promote Peace &Love instead of Fear & Hate?
Building began on April 1, 2003 and was finished on December 15, 2004.
The memorial graveyard is situated right in the center of Berlin with a purpose to constantly remind the general public of the evil done to the jews during the war.
From architectural point of view the place is rather dull. Personally, I have nothing against jews, but I don't think it is good idea at all to have a graveyard right in the center of the city (even a symbolic one!). Moreover, I believe that it is detrimental to the city's health, both from spiritual view and a practical one, to have a negative 19,000 square spot in its heart. Nor do I believe that its place and purpose is justifiable in 2011.
Wouldn't it be healthier to use this space to build something that would promote Peace &Love instead of Fear & Hate?
Saturday, May 07, 2011
Idea: More inspiring toilet art
A public toilet is usually a canvas for profanity:
Here's a more inspiring alternative to adorn the space with Dogon mysteries of Sirius:
Here's a more inspiring alternative to adorn the space with Dogon mysteries of Sirius:
Thursday, May 05, 2011
2 suggestions to SAMSUNG
I use Samsung HD video camera and quite happily. But there are too things that annoy me:
1. The 'PLAY' buttons in the editing software (that comes with the camera) are just too huge which makes difficult to identify each individual clip in the library. You can see from the screenshot below that it covers almost the entire image. I suggest to make it at least3 times smaller and position it in the bottom right corner of the thumb rather than in the center:
2. The Mode button (to switch between 'record' and 'play') is positioned quite inconveniently - it is too easy to press it accidentally, especially when you film from the hand and in a hurry.
It is placed right in front of the Zoom button, see image below. For this particular camera I suggest to swap the positions - first Zoom, then Mode:
Apart from these 2 little problems the camera and its editing application are very good.
----
the reply from Samsung next day:
1. The 'PLAY' buttons in the editing software (that comes with the camera) are just too huge which makes difficult to identify each individual clip in the library. You can see from the screenshot below that it covers almost the entire image. I suggest to make it at least3 times smaller and position it in the bottom right corner of the thumb rather than in the center:
2. The Mode button (to switch between 'record' and 'play') is positioned quite inconveniently - it is too easy to press it accidentally, especially when you film from the hand and in a hurry.
It is placed right in front of the Zoom button, see image below. For this particular camera I suggest to swap the positions - first Zoom, then Mode:
Apart from these 2 little problems the camera and its editing application are very good.
----
the reply from Samsung next day:
Friday, April 29, 2011
Idea: New Holy logo
Why not produce a catalog of material goods (most popular brands, for example) in a classical bible book format?
Headline I like:
Archeologists dug out 16 thousand years old vessel with DNA bank of extinct creatures!
Crowd Wisdom doesn't work here. Why?
'Crowd wisdom' always tends to gravitate towards mediocre and safe. And this is by nature. Majority voting might be good for politics or solving communal issues, but it is quite useless when it comes to judging creativity and innovation.
Henry Ford once said about the value of marketing research: if I were to ask my future clients what they really wanted, they would have answered - faster horses!
In my opinion, 'creative' ideas that get the majority vote on 'public creativity' websites (such as Jovoto, My Pitch, Idea Bounty, etc.) are mostly dull and utterly conventional.
(Even public product innovation sites such as Kickstarter or Quirky fail to produce anything original or substantial, beyond ideas for new pen holders or mobile phone covers.)
Why? Good question.
Is it because the majority (by default!) consists of 'amateur creatives' who seek approval by faithfully imitating the 'professionals'? (And we know that the professional conventional advertising is mostly crap.)
Or is it because where there's a big crowd, there always comes element of politics into play?
Or maybe because these platforms aren't about innovation & creative ideas, but just another marketing 'public participation' tools to create 'followers'?
Henry Ford once said about the value of marketing research: if I were to ask my future clients what they really wanted, they would have answered - faster horses!
In my opinion, 'creative' ideas that get the majority vote on 'public creativity' websites (such as Jovoto, My Pitch, Idea Bounty, etc.) are mostly dull and utterly conventional.
(Even public product innovation sites such as Kickstarter or Quirky fail to produce anything original or substantial, beyond ideas for new pen holders or mobile phone covers.)
Why? Good question.
Is it because the majority (by default!) consists of 'amateur creatives' who seek approval by faithfully imitating the 'professionals'? (And we know that the professional conventional advertising is mostly crap.)
Or is it because where there's a big crowd, there always comes element of politics into play?
Or maybe because these platforms aren't about innovation & creative ideas, but just another marketing 'public participation' tools to create 'followers'?
Black Swan says less is more
I believe that the current 'global crisis'(Black Swan) is caused by a sudden radical shift in values.
New perceptions create new needs. The next model of society is likely to hold values polar opposite to the current ones. As rules of the game change, so some conventional business practices will transcend or simply perish.
Below is a list of business sectors that in my opinion are going to substantially shrink, transform or die in the near future:
ADVERTISING (less consumption)
BANKING (less debt)
INSURANCE (less fear)
MILITARY (less wars)
POLICE (less crime)
LAWYERS (less crime)
DOCTORS (less diseases)
New perceptions create new needs. The next model of society is likely to hold values polar opposite to the current ones. As rules of the game change, so some conventional business practices will transcend or simply perish.
Below is a list of business sectors that in my opinion are going to substantially shrink, transform or die in the near future:
ADVERTISING (less consumption)
BANKING (less debt)
INSURANCE (less fear)
MILITARY (less wars)
POLICE (less crime)
LAWYERS (less crime)
DOCTORS (less diseases)
Wednesday, April 27, 2011
Thursday, April 21, 2011
Wednesday, April 20, 2011
Magick ritual video
A ritual I designed to launch thought forms. It consists of 3 steps: gnosis through spinning, affirmation of intent and alignment with spiritual forces.
a composite magick ritual, launching sigils
Idea: iPhone Cloudbusting app
Point-and-shoot cloudbusting app. that works as a remote control to operate a stationary cloudbusting gun at home while lying on a beach a few miles away.
Thursday, March 10, 2011
random ramble
In a society that prospers on constant fabrication of artificial needs, free choice increasingly becomes an illusion.
Thursday, January 06, 2011
Thursday, November 25, 2010
Idea: American Idol 2 (the unretarded version)
this guy is my recommendation as a candidate for a (future) brand new series of American Idol
Saturday, November 20, 2010
Tuesday, November 16, 2010
Saturday, November 13, 2010
Idea: H2OLY brand of drinking water
It's been proven scientifically that molecular structure of water can be influenced by the power of thought.
Why not produce a special brand of drinking water, for example called 'H2OLY', the properties of which can be directly programmed by the user?
The name is displayed on the label in the middle of the sacred geometric symbol called 'the seed of life':
To activate the 'programming' the user has to scratch off the label to reveal the code (mantra, prayer, etc.), for example:
Scratching off the silver film and reading the code loud is itself an act of magickal participation that would activate the program and charge the water with psycho-chemical properties beneficial for each individual (thirsty) person.
p.s. If I was the Pope, I would be giving away these h2oly water bottles in a true christian caring tradition - for free!
Why not produce a special brand of drinking water, for example called 'H2OLY', the properties of which can be directly programmed by the user?
The name is displayed on the label in the middle of the sacred geometric symbol called 'the seed of life':
To activate the 'programming' the user has to scratch off the label to reveal the code (mantra, prayer, etc.), for example:
Scratching off the silver film and reading the code loud is itself an act of magickal participation that would activate the program and charge the water with psycho-chemical properties beneficial for each individual (thirsty) person.
p.s. If I was the Pope, I would be giving away these h2oly water bottles in a true christian caring tradition - for free!
The Age of Total Frankness might be next.
I believe it's very possible that during the major universal alignment, coming on 21 December 2012, the critical process of human DNA change will be triggered by powerful cosmic radiation reflected by the sun. The human species would suddenly acquire a psychic boost and be forced to live in the new brave world of total brutal frankness.
Social and Environmental impacts of mass telepathy.
Manly P. Hall on the next step of evolution of human consciousness:
"If a man acquires a full ESP:
He no longer will be able to keep a secret.
Nothing would happen without everyone knowing the facts of the matter.
All promotion, all publicity, all propaganda will lose influence.
An individual can not and will not be deceived.
He cannot be exploited.
He cannot in any way be prevented from knowing the truth about how other people feel about him.
Nor can he prevent other people from knowing how he feels about them."
Manly P. Hall
We already know and can see how the extension of a single sensory perception can completely overwhelm the whole pattern of modern society, forcing it into entirely different direction!
With full ESP awakened in every single individual the world would not need lawyers, advertisers, bankers, insurance agents, police, army, salesmen and psychiatrists!
Related earlier post:
http://ithisad.blogspot.com/2009/09/idea-new-2012-scenario-perhaps.html
Social and Environmental impacts of mass telepathy.
Manly P. Hall on the next step of evolution of human consciousness:
"If a man acquires a full ESP:
He no longer will be able to keep a secret.
Nothing would happen without everyone knowing the facts of the matter.
All promotion, all publicity, all propaganda will lose influence.
An individual can not and will not be deceived.
He cannot be exploited.
He cannot in any way be prevented from knowing the truth about how other people feel about him.
Nor can he prevent other people from knowing how he feels about them."
Manly P. Hall
We already know and can see how the extension of a single sensory perception can completely overwhelm the whole pattern of modern society, forcing it into entirely different direction!
With full ESP awakened in every single individual the world would not need lawyers, advertisers, bankers, insurance agents, police, army, salesmen and psychiatrists!
Related earlier post:
http://ithisad.blogspot.com/2009/09/idea-new-2012-scenario-perhaps.html
Wednesday, November 10, 2010
Mystic Arts, painting
Painted on hardboard, 1 coating is white (represents spiritual reality), 2 layer - black (represents physical reality). The sacred forms have been etched with a nail (embedded physical energy to empower the lines), the grooves filled with golden dust.
3 (spirit: triangle) + 4 (matter: square) + 5 (man's consciousness: pentagram) + 6 (god's consciousness: hexagram) = 18 = 9 = god
painted on a special day: 10.10.2010
Waxwatcher vs Skywatcher
my last 2 vids, club wall projections:
music from 2 russian djs: Izhevsky and Pushkarev, Cotton Club
time lapsed rec
lounge vrmx
music from 2 russian djs: Izhevsky and Pushkarev, Cotton Club
Monday, November 08, 2010
Advertising and creating fake news.
I reckon as more consumers build mental firewalls against obvious advertising (classical formats), the future will tilt more towards less obvious ads like the one above, masquerading as a piece of news:
http://www.bbc.co.uk/newsbeat/11702957
Friday, November 05, 2010
Magick Portal for Time Travel
based on Wilhelm Reich's orgone energy generator technology this object contains crystals, special minerals and metals which are set in resin and coated with metallic gold paint. the object is designed as a portal. magickal inscriptions added for protection of the operator.
Sunday, October 31, 2010
Mystic Arts | Planetary Kameas vrmx
for Agiel, Yophiel, Graphiel, Nakhiel, Hagiel, Tiriel and Scharthathan.
Wednesday, October 27, 2010
Idea: supermarket to adopt Like tagging in the store
Wouldn't it be great if supermarket customers could LikeTag their favourite products LIVE using their personal supermarket customer cards?
and why not also set up the supermarket's Facebook page where visitors can LikeTag the products online with immediate live updates offline - in the store?
and why not also set up the supermarket's Facebook page where visitors can LikeTag the products online with immediate live updates offline - in the store?
Tuesday, October 26, 2010
'fake' advertising in the future
Modern advertising has a serious ethical problem:
It artificially creates demand for things that people don't really need. Increasingly so it also perpetuates unsustainable growth.
Here's a simple comparison of what is and will be.
OLD MODEL:
we make a product first and then try artificially create maximum market demand for it (through advertising)
result: unsustainable overproduction
NEW MODEL:
we advertise the concepts of future products first (or try to create maximum market demand for it) and only later, if there's enough positive response for it, we move into production process.
result: sustainable economy
So the difference is in the order of continuity.
This also implies that a creative agency will be spending most of its resources on creating new product concepts and 'fake' ads.
It artificially creates demand for things that people don't really need. Increasingly so it also perpetuates unsustainable growth.
Here's a simple comparison of what is and will be.
OLD MODEL:
we make a product first and then try artificially create maximum market demand for it (through advertising)
result: unsustainable overproduction
NEW MODEL:
we advertise the concepts of future products first (or try to create maximum market demand for it) and only later, if there's enough positive response for it, we move into production process.
result: sustainable economy
So the difference is in the order of continuity.
This also implies that a creative agency will be spending most of its resources on creating new product concepts and 'fake' ads.
Wednesday, October 13, 2010
Future of marketing
A thought has a mass that can be measured. In the future people’s thoughts can be detected and quantified by special sensors that would be embedded in the objects of observation, i.e. a billboard,video screen, etc. The length of the visual contact between the observer and the observed object will reveal the degree of interest and the nature of the observer’s response.
Thursday, August 19, 2010
On mushrooms
As a tree grows old it accumulates fungus. Fungus controls deterioration of the tree’s tissue. It is possible to imagine that fungus is a program that is written by non humans (fungus comes from space with cosmic dust). Human body also carries fungus that controls metabolism and aging process. The key to prolonging human life is the fungus. Sooner or later we have to realize it. Now, how does earth fungus get cosmic program updates? Through cosmic radiation. Today we have dramatic increase of electromagnetic radiation coming from the sun (sun spots). But also all other planets in our galaxy get more radio active. Our bodily fungus is a transmitter/receiver of cosmic radiation that hacks into our DNA and re-edits the code. There is evidence to suggest that fungus has been a catalyst of ape to human consciousness. We can also assume that the ongoing cosmic processes directly relates to our emotional states of being.
Saturday, July 31, 2010
Thursday, July 15, 2010
News vs Paywalls
My guess is that in the near future the old concept of news ownership will be quite ridiculous.
Paywalls are anti-social and will fail. http://www.wallblog.co.uk/2010/07/14/no-one-is-subscribing-to-the-times-paywall-says-source/
Earlier post on the subject of free news.
Paywalls are anti-social and will fail. http://www.wallblog.co.uk/2010/07/14/no-one-is-subscribing-to-the-times-paywall-says-source/
Earlier post on the subject of free news.
Tuesday, July 06, 2010
Monday, July 05, 2010
Sunday, July 04, 2010
Wednesday, June 30, 2010
Tuesday, June 29, 2010
Cannes 2010 Films
creativity published film winners.
the only film i found interesting there (BBH, London):
the rest is just low IQ marketing.
the only film i found interesting there (BBH, London):
the rest is just low IQ marketing.
Sunday, June 27, 2010
Friday, June 25, 2010
Cropcircles 2010 UK
These are pics of 2 crop circles that appeared this spring in UK one after another (a day difference).
Both images have the same parts but differently rearranged. To me it looks like 2 parts of one message.
here's my spontaneous interpretation of what it could mean. click to enlarge:
Both images have the same parts but differently rearranged. To me it looks like 2 parts of one message.
here's my spontaneous interpretation of what it could mean. click to enlarge:
Wednesday, June 23, 2010
Mother shows she cares in a refreshing way
A few years back I suggested my former boss an idea to send our agency team with humanitarian help to Palestine. The plan was to arrive on trucks loaded with humanitarian kits donated by the agency clients and the agency itself.
He seemed to like the idea but wasn't quite convinced that this is a thing for an ad agency to do.
But attitudes change. Mother just has set up an example of an ad agency getting directly involved in social issues by sending its agency team to South Africa... to help communities to build a permanent football pitch, a community center and a day-care center, as well as funding school meals and setting up a program with Dell to provide computers for schools. Great move. More here.
He seemed to like the idea but wasn't quite convinced that this is a thing for an ad agency to do.
But attitudes change. Mother just has set up an example of an ad agency getting directly involved in social issues by sending its agency team to South Africa... to help communities to build a permanent football pitch, a community center and a day-care center, as well as funding school meals and setting up a program with Dell to provide computers for schools. Great move. More here.
Tuesday, June 22, 2010
On the future of brand slogans
Todays in Advertising Age article Amsterdam Abandons the 30-Second Spot and Why Long-Form Ads Are the Wave of the Future they write about downfall of expensive tv commercials vs online inexpensive films.
When I read that I remembered a post I published awhile ago where I also speculated about the future destiny of classical tv ads. Not so much in terms of "expensive short vs inexpensive long" but from my point of view that in the future ads will look more like movie trailers offering deeper interactive experiences ... with clever product placements... and free of any direct selling propositions or any self-congratulatory messages.
I bet that 5 to 7 years from now on the majority of all tv or video ads will be like mini-movies with an exciting (hopefully) story and a product placement.
So the creative challenge will be less about crafting a commercial message and more about inventing an engaging and memorable experience that can be traced back to a brand.
and btw, i am almost sure no one will be making ads like this.
When I read that I remembered a post I published awhile ago where I also speculated about the future destiny of classical tv ads. Not so much in terms of "expensive short vs inexpensive long" but from my point of view that in the future ads will look more like movie trailers offering deeper interactive experiences ... with clever product placements... and free of any direct selling propositions or any self-congratulatory messages.
I bet that 5 to 7 years from now on the majority of all tv or video ads will be like mini-movies with an exciting (hopefully) story and a product placement.
So the creative challenge will be less about crafting a commercial message and more about inventing an engaging and memorable experience that can be traced back to a brand.
and btw, i am almost sure no one will be making ads like this.
Sunday, June 20, 2010
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