Recently I lost my way in
This is how it works:
Tourists will be transported in a helicopter (or a car), blindfolded, to special destinations and left there on their own for a certain period of time which should be agreed upon in advance. For example, from one hour to several hours. When the time is over, “lost tourists” would call the rescue number, tell the operator their present coordinates, i.e. name of the street or a building they find themselves at the moment, and a helicopter will fly to pick them up.
You don’t have to worry about losing your bearings in an unknown territory. You know you can be rescued at anytime (just one phone call), and this gives you the freedom to wonder wherever you want – carefree about time and direction. This is Zen-like experience – focusing at what is in hand at the present moment without any destructions (like time pressure, am I going the right way, how do I find the way back, etc.)
This experience especially suits couples who want to have a relaxed romantic adventure.
Also people with not so good sense of direction, who want to have a stress-free adventure.
For those clients who wish to have a more gamely experience, we introduce some playful challenges. For example, using a special map with clues, tourists would have to search the “hot spots” of the area. It could be a cosy restaurant off the usual tourist path, a shop with interesting souvenirs, a bar with live band, etc. To make it especially attractive, the tourists will to pay only a fraction of the full price in the “hot spots”. This can be arranged through a partnership program with the selected businesses.
Example:
Say you want to spend a few hours in foreign city somewhere in
So you go to Lost Tour webpage (or office), fill in a form that would give the company idea of your interests and places you’ve already been to... and your home address.
Next thing, Lost Tour rep picks you up at home, gives you an iPod to cover your ears, blindfolds you… and takes you to your surprise destination (by car, plane or train, etc)…
Once in the area the rep takes awaythe iPod and blindfold and gives you a cell phone to call in case of emergency. With a handshake and “I will see you in a few hours” he leaves you alone and free to go … any direction.
Now, say you are in the middle of some European city, but you are not yet sure which one. You look on the street signs... you listen to people’s language. Aha, this might be
And you just keep walking enjoying the freedom of being lost. If you see something you want to buy - use your credit card.
Who might be interested to invest in setting up Lost
Travel agencies (i.e. Thomas Cook and smaller ones), Airlines (Virgin or even local budget airlines), a chain of hotels or a bus / train company.
Consumers, governments and business leaders are finally feeling the pressure to confront and act upon the fact that unbridled production and consumption comes with mounting pollution and at a significant human/animal/earth cost.
That's according to the 2007 Cone Cause Evolution Survey, which finds that fully two-thirds of Americans consider a company's business practices when deciding what to buy. It also found that 87% of
"[Consumers] want to be affiliated with a company that is good," said Carol Cone, chairman-CEO of Cone, a Boston-based strategy and communications agency that specializes in cause marketing. "If consumers see companies behave badly, consumers can move to a company that is a neutral corporate citizen or a proactive corporate citizen."
No matter what cause a company stands behind, Ms. Cone maintains it's one thing that will never go out of style with consumers. "Good is the new black today," she said.
To educate general consumers about more conscious approach to spending money as well as to promote socially and environmentally conscious brands in an entertaining and playful fashion.
How it works:
The point of the game is not to spend all the money, but to spend it right, i.e the amount close to the randomly chosen budget number (similar to a lucky draw). Players have opportunity to earn special bonus points that will help them to win.
The winner gets to keep everything he/she has bought.
With every game round the budget and risks get higher. Altogether there could be 3 rounds in different locations:
2 ROUND: 10.000 € cash to spend in a shopping mall. If you win you get to keep 50% of your shopping or keep it all and play on in the final round. The loser of the second round leaves with 25% from his shopping.
3 ROUND: 25.000 € cash to spend in a city. If you win, you get to keep everything you bought during these 3 rounds plus 50% of the loser’s shopping items (products worth 48.500€). The loser keeps the rest 50% (12.500€ worth)
To make the shopping experience more competitive we introduce special bonus points.
Players can earn these points when they choose products from socially / environmentally friendly brands. The more you know about “wholesome” brands, the more advantage you have over your competitor. Each bonus point equals to 100 €. For example:
Here’s an example of the 1 round game score:
One contestant spends 750€ and the other one – 500€. The winning budget number for this round is 600 (€). The second player’s budget is closer to 600, so he/she wins.
Players will have to earn bonus points to help themselves reaching their best score. i.e. If you’re over the budget - you subtract the points, and if you’re under the budget – you add on.
Traditional advertising mediums (TV, Outdoor, Press, etc.) are generally too expensive.
This always makes advertisers to be interested in alternative (and cheaper) places to display their ads.
3. We involve several newspapers to create necessary publicity.
4. We freely distribute our bags with ads across several selected shops and supermarkets in Pondi (and maybe later across the country) as free alternative shopping bags.
5. Money generated from “re-selling” old ads will be invested in various environmental community projects.
The bags will be made only from eco-friendly or recycled materials. Brands that aren’t sensitive to environmental issues won’t be involved in the project.
