Idea: Vox widget for Skype

Wouldn't it be fun if we could choose a customised voice / accent template when making phone calls from Skype?

click on the pic to enlarge:



Voice and accent templates can be dowloaded directly from Skype.

Billboard Made of Money

The penny billboard was unveiled in London’s New Oxford Street to advertise the 769,500-pence starting price of the new Chevrolet Aveo.

The unique installation – made using over 20,000 pennies – only lasted 30 minutes as hundreds of opportunistic passers-by seized their moment to pick up a penny or two.

Chevrolet's Les Turton comments: “There has been some great car adverts before, but none that have stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first,” said Les Turton of Chevrolet. “We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”



see more pics here

Travelling on beans

Brilliant idea from The Halloway/Happy Soldiers to start selling beans for a good cause.





And here you can buy the tickets
http://www.zuji.com.au/

Idea: Glowing Rabbits (documentary)

Here's an idea for a new documentary that experiments with rabbit's culture.
Click on the pic to enlarge.

DSとウェブカメラで遊ぶこと(._.)

From trendhunter.com : Her videos have combined for millions of views, so what’s the deal with MRirian? Why are so many people watching her, and why does anybody care? Is she Japanese? Is she playing “pedobait?”

Watch and decide for yourself:

Two themes interleave the online discussions -- some not at all nice -- that seek to grapple with her popularity: One, that she's playing "pedobait," to use a lovely phrase, aiming to gain an audience of boys and men for ad-revenue purposes (i.e., she's a camgirl). And/or two, that she's making some kind of artsy, deep comment by playing a stereotype, that stereotype being either -- now hang with me here -- of pop culture-addled Japanese teenage girls, or of white American girls who play pop culture-added Japanese teenagers...

or it's just a clever idea to create a platform for a future product placement?

Review: Content is everything.

This is an excellent slideshow from Uwe Gutschow blog on the future of advertising. His main point is that marketing new content will replace classic advertising. My point is that this new content has to be created in the first place (and to be creative enough to catch the attention of consumers). To me the word "marketing" equals "technology" and marketing by itself doesn't create the content (at it's best it can creatively use new forms of distribution channels). So, I don't think that marketing will replace advertising (as a prime content creator), but maybe the word "advertising" will be replaced by "lovertising" (ideas that spread love)? :)

| View | Upload your own

Idea: Instant Desktop File Previews

I don't consider myself an overly organised person and usually there is a lot of stuff scattered all over my desktop (usually for a quicker access later on). The problem is that current Windows XP operating system (I don't know about Vista though) doesn't give you much information when you roll a mouse over a particular file on your desktop. Here's an example as it is now:



So, wouldn't it be more convenient if it displayed an instant preview of the actual file? (similar to Snap Shots preview widget used in Wordpress). One could preview not only image files (jpeg, png, bmp, etc) but also all other possible formats like word docs, pdf, music files (audio preview), exel, etc.

Below are some examples of instant desktop previews of different file formats (click on image to enlarge):

Idea: DoggyBag fashion brand

Realistic looking small pet dogs to carry around as fashion handbags.

Solar energy powered integrated speakers producing barking sounds will be offered as extras.

Currently in the design development phase.
For more information and orders please send your email to xgeronimo(dog)xgeronimo.com

click on the images to enlarge.

Idea: Good News vs Bad News (2)

Following my previous post, here's an idea for a news media channel that devides the news into two main categories - Bad News and Good News. Readers can decide what kind of news they want to read by clicking on the category buttons on the banner.

Below is an example for BBC:

S&A : Shared deliberations

my mate alex flew over from london for a weekend. here's our random joint test drive of paintthatshitgold.com :9

Idea: Package design for wine

Wine bottles are heavy and boring. Why not to produce a special wine container in a shape of realistic looking vine grape? Wine lovers can pick individual grapes from the vine and savour the wine by gently pressing the grape in the mouth.

The grape vine packaging is made from special gummy material that can be eaten or not.



The idea also works with strong alcoholic beverages based on grapes, i.e. grape vodka, liquors, etc.

Idea: Intimate brand messaging on t-shirts

In the previous post I introduced my idea for self messaging t-shirts (MantraTees).

Shortly afterwards I had another idea: Why not to use this concept for corporate branding? I mean to use it as a platform for brand's personal messaging to the wearer.

Below is an example of Starbucks brand asking a personal queastion to the wearer:




more brand examples coming soon.

Idea: Mantra Tees

All t-shirts are statements about yourself to the outside world. Why not to wear a t-shirt with a statement to yourself?

The brand's name can be:



The wearer can read the t-shirt's message each time he or she is infront of a mirror, i.e. at home, in public toilet, in a reflection of glass on the street or indoors, etc.

some examples of MantraTees:









If you would like to buy some of these t-shirts, pls visit my tee shop.

Low Price Promise ( You may believe )

idea for a super store that wants to communicate low prices:



works nicely as viral video testimonials as well:

Goodbye Advertising

from mypitch.com

Idea: Personal Bookmarks for eBooks?

there are many ebooks around written in pdf format...and many of them are pretty long. So why not to create a special bookmarking widget inside the pdf viewer for easy access to our favourite parts?

click on pic to enlarge.



bookmarks can be created using personal tagging. thus one can always access favourite quotes or text passages from the book without wasting lots of time searching through the whole ebook.

LOVE REVOLUTION 2.0

Goodbye old advertising, welcome open source advertising! Check this out:

How often have you seen a commercial or advertisement and known that you could have created something better? Traditionally, access to lucrative corporate accounts and inclusion in their advertising process was limited to large and established ad agencies. Welcome to Mypitch.com - a swedish company that has an ambition to change this advertising process and be the vehicle that enables you to present your concept.

To put it real simple, Mypitch arranges real advertising competitions/challenges, open for everyone to join and get paid for it too!

The Bitter Ones:



and The Originals:




It seems that promiscuity is really in vogue nowadays: consumers are promiscuous with brands, brands are promiscuous with advertising agencies and now creatives are given a chance to level up with ad agencies! Doesn't it remind you the freeloving culture of the hippies?
In business: Make love, not war.

Indian beggars

more on the idea

Examples of truely engaging advertising!

Another smartly mutilated billboard in Berlin mitte. Headline on the poster reads:

Never before the white was so red.

It looks like someone got on the scaffoldings behind the poster, cut it through and poured some red paint on the car.

Also a couple of days ago I was driving by a billboard ... the ad featured big packshot of Lucky Strikes cigarettes with some headline. What was really amusing - over the packshot someone thickly sprayed: Ich rauche joint! (I smoke joints!). I didn't have my camera then to take a snap, but when I returned the next day - the billboard was already replaced! That's German efficiency for you ;).

I wonder, as this anti-ads activism is growing (at least in the urban hipster areas for now) what are they going to do when it starts happening on a regular basis and everywhere? To place 24 hour police guards next to every billboard in the city? Or make less boring ads?

More examples:










Headline: Berlin is liquidly again! Tag: So what?





Headline: Everywhere free television! Tag: Distraction ("television" crossed out)




self congratulating poster: "We are the best electricity provider of 2008!"
crossed out and signed: "The client"

Idea: LAUGHING FOR HEALTH CAUSE

This idea is inspired by this simple and yet brilliant idea (from CHI & Partners advertising agency) - Thebigask.com where people are invited to join a vertual march to show support for Friends of the Earth. To join you have to upload your video which shows you marching.

Why not to ask people to send their laughing videos in support, let's say, Cancer Research?

so maybe the project can be called laughforcancer or something like that.

-------------------------------------------------------------------------------

they say laughter is contagious and promotes good health (article)



and while we are on it, why not kissforpeace or shagforaids... ?

sorry, i do get carried away sometimes...


-------------------------------------------------------------------------------
here's an idea I was playing with a few of years ago, which is kind of relevant ...