Fake Real Fake Watches

The original RealFakeWatches:



http://realfakewatches.plugimi.com/

...and really Fake RealFakeWatches (my paper version):



and in titanium black:



download for free, cut it out and wear with pride!

BMW Hourglass in Moscow

It's the kick-off party to start the countdown for BMW’s European launch of the latest model of BMW 7 series, slated to take place this fall. At the start of the build-up, more than 180,000 silvery balls concealed the car that was gradually revealed as the balls fell to the lower level.The 12-meter-high glass contraption is the centerpiece of the party thrown to 400 invited guests and celebrities. Pretty cool kick-off.



More info at BMW website: never-stand-still.com

Idea: Beer brand supports local community

A beer brand launches special edition beer to support personal dreams of the local community members.

Members of the public are invited to register at www.beer-support.com where they can upload their dreams andl wishes. Once a month 2 or 3 profiles will be randomely picked to be featured on the actual beer bottles.

Each bottle will have a direct link to the the website where the beer drinkers can get more info about the "person on their bottle" and how much money they have raised so far.




www.beer-support.com will accept all sorts of causes to support as long as they serve common good of the community.

Registration and posting on the website is free. (premium membership can be introduced later in exchange for more features).

We are currently seeking business partnership with a beer brand to make this project a reality.

Details via email

Idea: Brands sponsor online lottery

Project idea: online lottery to be sponsored by brands. A pool of brands generate 1 million fund for a special lotto website with a public guarantee that the winners will spend the money on their brands.



more info via email.

Too much choice leads to paralysis

A brilliant talk on TED from psychologist Barry Schwartz who takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

Idea: Vox widget for Skype

Wouldn't it be fun if we could choose a customised voice / accent template when making phone calls from Skype?

click on the pic to enlarge:



Voice and accent templates can be dowloaded directly from Skype.

Billboard Made of Money

The penny billboard was unveiled in London’s New Oxford Street to advertise the 769,500-pence starting price of the new Chevrolet Aveo.

The unique installation – made using over 20,000 pennies – only lasted 30 minutes as hundreds of opportunistic passers-by seized their moment to pick up a penny or two.

Chevrolet's Les Turton comments: “There has been some great car adverts before, but none that have stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first,” said Les Turton of Chevrolet. “We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”



see more pics here

Travelling on beans

Brilliant idea from The Halloway/Happy Soldiers to start selling beans for a good cause.





And here you can buy the tickets
http://www.zuji.com.au/

Idea: Glowing Rabbits (documentary)

Here's an idea for a new documentary that experiments with rabbit's culture.
Click on the pic to enlarge.

DSとウェブカメラで遊ぶこと(._.)

From trendhunter.com : Her videos have combined for millions of views, so what’s the deal with MRirian? Why are so many people watching her, and why does anybody care? Is she Japanese? Is she playing “pedobait?”

Watch and decide for yourself:

Two themes interleave the online discussions -- some not at all nice -- that seek to grapple with her popularity: One, that she's playing "pedobait," to use a lovely phrase, aiming to gain an audience of boys and men for ad-revenue purposes (i.e., she's a camgirl). And/or two, that she's making some kind of artsy, deep comment by playing a stereotype, that stereotype being either -- now hang with me here -- of pop culture-addled Japanese teenage girls, or of white American girls who play pop culture-added Japanese teenagers...

or it's just a clever idea to create a platform for a future product placement?

Review: Content is everything.

This is an excellent slideshow from Uwe Gutschow blog on the future of advertising. His main point is that marketing new content will replace classic advertising. My point is that this new content has to be created in the first place (and to be creative enough to catch the attention of consumers). To me the word "marketing" equals "technology" and marketing by itself doesn't create the content (at it's best it can creatively use new forms of distribution channels). So, I don't think that marketing will replace advertising (as a prime content creator), but maybe the word "advertising" will be replaced by "lovertising" (ideas that spread love)? :)

| View | Upload your own

Idea: Instant Desktop File Previews

I don't consider myself an overly organised person and usually there is a lot of stuff scattered all over my desktop (usually for a quicker access later on). The problem is that current Windows XP operating system (I don't know about Vista though) doesn't give you much information when you roll a mouse over a particular file on your desktop. Here's an example as it is now:



So, wouldn't it be more convenient if it displayed an instant preview of the actual file? (similar to Snap Shots preview widget used in Wordpress). One could preview not only image files (jpeg, png, bmp, etc) but also all other possible formats like word docs, pdf, music files (audio preview), exel, etc.

Below are some examples of instant desktop previews of different file formats (click on image to enlarge):

Idea: DoggyBag fashion brand

Realistic looking small pet dogs to carry around as fashion handbags.

Solar energy powered integrated speakers producing barking sounds will be offered as extras.

Currently in the design development phase.
For more information and orders please send your email to xgeronimo(dog)xgeronimo.com

click on the images to enlarge.

Idea: Good News vs Bad News (2)

Following my previous post, here's an idea for a news media channel that devides the news into two main categories - Bad News and Good News. Readers can decide what kind of news they want to read by clicking on the category buttons on the banner.

Below is an example for BBC:

S&A : Shared deliberations

my mate alex flew over from london for a weekend. here's our random joint test drive of paintthatshitgold.com :9

Idea: Package design for wine

Wine bottles are heavy and boring. Why not to produce a special wine container in a shape of realistic looking vine grape? Wine lovers can pick individual grapes from the vine and savour the wine by gently pressing the grape in the mouth.

The grape vine packaging is made from special gummy material that can be eaten or not.



The idea also works with strong alcoholic beverages based on grapes, i.e. grape vodka, liquors, etc.

Idea: Intimate brand messaging on t-shirts

In the previous post I introduced my idea for self messaging t-shirts (MantraTees).

Shortly afterwards I had another idea: Why not to use this concept for corporate branding? I mean to use it as a platform for brand's personal messaging to the wearer.

Below is an example of Starbucks brand asking a personal queastion to the wearer:




more brand examples coming soon.

Idea: Mantra Tees

All t-shirts are statements about yourself to the outside world. Why not to wear a t-shirt with a statement to yourself?

The brand's name can be:



The wearer can read the t-shirt's message each time he or she is infront of a mirror, i.e. at home, in public toilet, in a reflection of glass on the street or indoors, etc.

some examples of MantraTees:









If you would like to buy some of these t-shirts, pls visit my tee shop.

Low Price Promise ( You may believe )

idea for a super store that wants to communicate low prices:



works nicely as viral video testimonials as well:

Goodbye Advertising

from mypitch.com