Fallon, Minneapolis and @radical.media's Derek Cianfrance have broken out a hidden camera stunt to anchor a thought-provoking direct mail campaign for recruiting site The Ladders.
Aimed at getting the client's foot in the door with recruiters at Fortune 1,000 companies, the agency sent out cases with $100,000 in fake money along with this video.
The stunt is a bit similar to the idea i had awhile ago: 100.000.000 $ Lucky Briefcase but with a different message.
Eschewing his characteristic rat murals for the project, Banksy has created The Village Pet Store and Charcoal Grill, a showcase of animatronic foodstuffs, packaged meat products, pet supplies and a monkey watching Discovery Channel primate porn surrounded by ravaged pizza, an empty pack of Marlboro Lights and a crushed can of Bud. The monkey breathes, scratches himself and follows the action onscreen with his eyes, with a discarded National Geographic in reach:
A pearls-wearing bunny applies make-up and wiggles its nose at a medium rodent-sized vanity:
Consumers decide what ads (brands) should be displayed on a giant digital city billboard.
click on the pic below to see animated version how it can look in real time:
It can work like this:
Members of the public can choose brand(s) from a list on a special website. For example, the more clicks (or votes) you contribute to your favourite brand, the longer the name of the brand stays on the digital billboard.
The comulative sum of the clicks can be monetized and shared between the contributors, i.e. 1000 clicks = 10 hrs of display = 100$ (approx)
Why not to offer a service that would allow computer users to upload deleted files from their desktop recycle bins for storing them in a global public recyclebin? Anyone is free to scavenge for salvageable material, download and reuse it.
Once the volume of submissins reaches, say, half a million uploads, the site will introduce a public contest to reward the best recycling ideas, for example re-use in digital arts, in sociological studies, etc.
wound plasters are placed over dents and scratches of cars to promote cheap car insurance, for example, or a garage. click on the pic below to enlarge:
Text on the plaster: Cheap car insurance + weblink or a telephone number.
Here's an idea that brings a new meaning to multiplayer war games: To educate the players about real life political views of both conflicting sides and let them decide which cause they want to fight for.
The game emulates the real life conflict conditions in the Middle East between Israel and Palestine. Military and diplomatic actions are played in real time by players from different countries in the world.
How it works:
1. The player joins the army after reading statestments from both warring sides of the conflict. 2. After joining the army the player can choose to participate as a "diplomat" (to work on diplomatic strategies and solutions) , as a "warrior" (to fight in battlefield) or as a "journalist" (to witness the events and to report about them on blogs and social networks). 3. Battles are set daily at fixed time. 4. The army that wins most battlefields gets the highest score. 5. The army's diplomats can use the scores as leverage in negotiations with the opposite army.
The ultimate goal of the game is to achive political status quo and bring peace to the region.
Military and political strategies can be discussed and decided by players on special forums and social networks. War reports are sent around the clock via sms, adding reality. For example:
Palestinian army successfully liberated North of West Gaza.
Sergeant X was killed yesterday in Romalla.
X was graded up as a captain.
X was graded up as chief reporter.
A piramid scheme network:
The player can grade up in the army by recruiting friends as downline "warriors". The same grading principle applies for "diplomats" and "reporters".
Best strategies and tactics from the game will be analized and suggested for possible application in analog world.
All in all, it would be interesting to see if the crowd wisdom can beat real life politicians and generals.
this could be a cool project for private gaming companies like Kuma Games.
This idea was inspired by the following viral campaign for a snack brand. They created 2 armies devided by the taste preferences of two different flavours of the snack. The armies fought eachother using mobile phones technology.
Why not to produce viral videos (i.e. for animal rights campaign) featuring praying animals? Below are some tests with a rat model i made the other day. I know rats might not be the best candidates for human compassion, but i kinda like rats... so here it is:
here's a marketing idea for The Economist magazine: At the next International Business Expo, The Economist rents a small space in the hall to display a briefcase with 1 million REAL dollars (or euros), a few security guards to protect it and a sign inviting visitors to touch the money for good luck.
Rear view windows fitted on pissoirs in cinema toilets to increase public safety during the screening of Scary Movie 4! A holographic image appears on the mirror every time a person is using the pissoir....
