The Ladders Money Experiment

Fallon, Minneapolis and @radical.media's Derek Cianfrance have broken out a hidden camera stunt to anchor a thought-provoking direct mail campaign for recruiting site The Ladders.



Aimed at getting the client's foot in the door with recruiters at Fortune 1,000 companies, the agency sent out cases with $100,000 in fake money along with this video.



The stunt is a bit similar to the idea i had awhile ago: 100.000.000 $ Lucky Briefcase but with a different message.