Check out this trailer for a new 2012 movie. The only interesting thing about it, in my opinion, are special effects. As for the plot - it's a yawn. Hollywood execs use the same old strategy of scaretactics, physical destruction, lots of noise, explosions, etc. This might appeal to an average Joe, of course, but definitely is a misleading interpretation of the global event (21 dec. 2012)
Personally, I would be more interested to see a different interpretation of the event. For example:
Why not to explore a different scenario with the base idea that on December 21, 2012 all people of the earth suddenly become telepathic? What would be the consequences of this global phenomena? And would it change the world for better or worse? And how many of us would survive the sudden change?
I have spent a fair amount of time researching the subject of 2012 and to me it's more about the paradigm change in our human consciousness, and less about earthquakes, tsunamis or falling fireballs. Booo hisss!
Tuesday, September 01, 2009
Friday, August 28, 2009
Engagement vs Compliance
Below is a very interesting TED talk by Daniel Pink. In December Dan has a new book coming out called Drive: The Surprising Truth About What Motivates Us. This talk will make you (re-)think about work, management, and what motivates you — and those you work with — to excel.
Tuesday, August 25, 2009
iSnort mobile app
... a controversial iPhone app from PeterMagicJohnson:
1,720,962 views, 1,926 positive ratings (plus one from me ;)
1,720,962 views, 1,926 positive ratings (plus one from me ;)
Wednesday, August 19, 2009
Idea: Personal Data Art app
Here's another mobile app idea inspired by data artworks from http://www.visualcomplexity.com
Wouldn't it be cool to have mob application that turns all the statistical data in our cell phones into individual interactive art visualizations?
click to enlarge:
Wouldn't it be cool to have mob application that turns all the statistical data in our cell phones into individual interactive art visualizations?
click to enlarge:
Tuesday, August 18, 2009
Idea: Personal Mobile Oracle app
This is a concept for a mobile phone app that helps undecided to make a decision.
It works as a psycho-digital oracle and provides four possible answers to any given question.
It works as a psycho-digital oracle and provides four possible answers to any given question.
Tuesday, August 11, 2009
Idea: Inventing New Free
This idea was inspired by the latest book from Chris Anderson "FREE " where he writes about the future of a radical price:
Wouldn't it be cool if a brand offered us a free product from its rival?
i.e. Special promotion with underlying message:
We are so confident in superiority of our product X that we are willing to give you a free sample from our closest competitor for you to judge for your self.
idea can be applied to all sorts of snacks and sodas, tea and coffee brands and other premium products.
Wouldn't it be cool if a brand offered us a free product from its rival?
i.e. Special promotion with underlying message:
We are so confident in superiority of our product X that we are willing to give you a free sample from our closest competitor for you to judge for your self.
idea can be applied to all sorts of snacks and sodas, tea and coffee brands and other premium products.
Tuesday, August 04, 2009
Idea: Inspired ears
a quick project for Eyeka Philips contest. Using the existing slogan "Let your ears decide" was mandatory. (Music comes from my mate)
Wednesday, July 29, 2009
Saturday, July 25, 2009
Idea: AD-EXORCIST widget
an idea for a browser plugin to get rid of those annoying banners and popups while you surf the web
Friday, July 24, 2009
Great product, silly slogan (2)
awhile ago I made a post (Great product, silly slogan) where I criticized a slogan on a website and offered a more honest version ... and today I accidentally found out that the company responded and changed that slogan on their website. Grrreat!
(They didn't notify me about the change directly, but I guess they were worried that I would be asking money for that. Which is kinda silly too :)))
(They didn't notify me about the change directly, but I guess they were worried that I would be asking money for that. Which is kinda silly too :)))
No magick in interruptive advertising
Here's my personal take on why classical interruption ads don't work any more as they used to.
Think of advertising as a dominant and controlling type of person in a social group. He exudes power, authority and influence upon this group... but only to a certain point! As soon as the group starts perceiving him on a conscious level, for example becoming aware of his manipulation tricks (body posture, eye contact, voice, etc.) - his credibility and influence on this group starts to wane rapidly.
The same is happening to the classical format of advertising. It's been around for too long for consumers to learn almost every trick of the trade. Look at the growing trend of online advertising contests where "amateurs" are imitating "professionals" and produce their own ads.
(AdHack, Poptent, Eyeka to name a few)
In other words, consumers became well conscious of the method and therefore immune to it.
Of course, there are still some ad-literate laggards left in the world, but they are no longer a dominant majority and their numbers are constantly dwindling.
To summarize: it is not enough to communicate a selling proposition and put a logo with a slogan in the end. It's too obvious for increasingly critical consumers. I believe that the future credibility of advertising will depend on two main factors:
1. more subtle formats (seeking innovative methods of product placement, for example)
2. integrity of the message ( lovertising / ethics)
here's a classic interruption ad for laggards:
and this one experience engaging for more enlightened ones : )
Think of advertising as a dominant and controlling type of person in a social group. He exudes power, authority and influence upon this group... but only to a certain point! As soon as the group starts perceiving him on a conscious level, for example becoming aware of his manipulation tricks (body posture, eye contact, voice, etc.) - his credibility and influence on this group starts to wane rapidly.
The same is happening to the classical format of advertising. It's been around for too long for consumers to learn almost every trick of the trade. Look at the growing trend of online advertising contests where "amateurs" are imitating "professionals" and produce their own ads.
(AdHack, Poptent, Eyeka to name a few)
In other words, consumers became well conscious of the method and therefore immune to it.
Of course, there are still some ad-literate laggards left in the world, but they are no longer a dominant majority and their numbers are constantly dwindling.
To summarize: it is not enough to communicate a selling proposition and put a logo with a slogan in the end. It's too obvious for increasingly critical consumers. I believe that the future credibility of advertising will depend on two main factors:
1. more subtle formats (seeking innovative methods of product placement, for example)
2. integrity of the message ( lovertising / ethics)
here's a classic interruption ad for laggards:
and this one experience engaging for more enlightened ones : )
Sunday, July 19, 2009
Benjamin Fulford's vision of the future
Armed also with a contagiously optimistic vision of the future, Benjamin is fully prepared to be the next Finance Minister for Japan. His plans for how he would spend Japan's $5 trillion of foreign reserves to eliminate global poverty are plausible and inspiring as practical steps, way beyond rhetoric, to repair the generations of damage done by a ruthless ruling elite. This is a man with a deep understanding of both East and West, a global economic historian who thinks way outside of the box, a lover of peace who is unafraid to speak warrior words.
In this comprehensive three part video, the first two parts focus on global financial history and Benjamin's most interesting personal story leading up to his approach by the Ninja. The third part contains the details of The Ultimatum itself.
And his interview with David Rockefeller:
In this comprehensive three part video, the first two parts focus on global financial history and Benjamin's most interesting personal story leading up to his approach by the Ninja. The third part contains the details of The Ultimatum itself.
And his interview with David Rockefeller:
Monday, July 13, 2009
Thursday, July 09, 2009
Prediction: Brand vs Customer video wars
Here's a case at hand: United vs United customers
"Carroll and his band, Sons of Maxwell, decided to write a song about the incident, called 'United Breaks Guitars' and posted the video on YouTube, which has been viewed nearly half a million times since July 6.
United caught wind of the video and apologised to the singer for the dispute, issuing a statement via Twitter, which read: "This has struck a chord [with] us and we've contacted him directly to make it right." source Revolution
After watching this one can only sympathize with the makers of the video.
I wouldn't be surprised to see in the near future more videos like this one coming from ordinary pissed off customers using digital media and expressing their grievances in an artistic way . For example: private videos that make fun of bad customer service in a restaurant, or unfair treatment of insurance company, or just about any product or service a consumer finds a fault with.
This video is a kind of celebrity endorsement for it.
Benefits:
For video makers - fame and recognition
For customers - improvement of the product (brands can't afford to ignore it)
For brands - improvement of the product (and customer relationships)
here's a link to my previous post about a pissed off customer burning his creditcard and making a public statement about it.
"Carroll and his band, Sons of Maxwell, decided to write a song about the incident, called 'United Breaks Guitars' and posted the video on YouTube, which has been viewed nearly half a million times since July 6.
United caught wind of the video and apologised to the singer for the dispute, issuing a statement via Twitter, which read: "This has struck a chord [with] us and we've contacted him directly to make it right." source Revolution
After watching this one can only sympathize with the makers of the video.
I wouldn't be surprised to see in the near future more videos like this one coming from ordinary pissed off customers using digital media and expressing their grievances in an artistic way . For example: private videos that make fun of bad customer service in a restaurant, or unfair treatment of insurance company, or just about any product or service a consumer finds a fault with.
This video is a kind of celebrity endorsement for it.
Benefits:
For video makers - fame and recognition
For customers - improvement of the product (brands can't afford to ignore it)
For brands - improvement of the product (and customer relationships)
here's a link to my previous post about a pissed off customer burning his creditcard and making a public statement about it.
Tuesday, July 07, 2009
Saturday, July 04, 2009
Idea: Daily Mirror Special Edition
Why not to have a special event when Daily Mirror online display goes literally mirror?
Imagine you go online to check out news and instead of a normal display you see a mirror image (click to enlarge):
those who have difficulty to read backwards can always click on "normal view" button.
the idea would work as a total surprise and generate a lot of buzz.
for the 1st of April addition, perhaps?
Imagine you go online to check out news and instead of a normal display you see a mirror image (click to enlarge):
those who have difficulty to read backwards can always click on "normal view" button.
the idea would work as a total surprise and generate a lot of buzz.
for the 1st of April addition, perhaps?
Thursday, July 02, 2009
Comment: Great product, silly slogan
the link
why use meaningless and silly slogans for such a great experience that this french company is offering? Enjoying the stars (instead of conquering them) at least makes sense.
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