Revew: Lies well told

Here are my thoughts I had when watching Spike Jonze's Twizzler commercial (above). I would like to present them in Enochian font:

Idea: All-in-one-world-news.com

The problem with the news is political bias. To get a more or less objective picture of what is really happening in the world one must watch at least more than one news channel.

Why not set up online news portal that would syndicate all major news channels in one place, i.e. called all-in-one-world-news.com?

for example, if there is an important world news, we get to see more than one point of view of the event ( side-by-side) and therefore can form an unbiased (objective) evaluation of what's happening in the world.

another advantage: it would help to easily distinguish individual political and economical interests these news channels propagate.

related to my previous post

Pass The Blame outdoor promotion

We placed blames on a tree at one of Berlin's playgrounds.
This video shows what happened when the kids discovered them.

Kaos Magick Ritual

Idea: Best tea deserves best water

A tea company sponsors a 3 part adventure documentary exploring the most remote and purest sources of water on earth, i.e. mountains, icebergs, etc.

Idea: Outdoor experience at home

A special night glowing ceiling wallpaper with a choice of different star constellations for private bedrooms.



Hardcore star gazers might also enjoy a special lcd film wallpaper with live feed from worldwidetelescope.org and interactive space map.

Motorbike anti-theft magick spell

spell programmed in january 2010 .
the bike was left parked on the street, invisible
for thieves during my 3 months absence from the country.

New Olympic sport: Pool sprinting

Why not consider sprinting in water worthy of Olympic sports?



Sprinting in water is at least twice as hard than sprinting on the ground. Standard swimming pools can be used with runners competing in them next to each other, i.e. running 60 m (2 laps) or even 600 m (12 laps).

Idea: Coke launches Lovertising Festival 2012

Coca-Cola (love and happiness brand) could be the first brand to embrace more ethical advertising platform.

more on lovertising concept here

Idea: Thai National Reconciliation Tee

Just returned from Bangkok. The country is divided between the poor north (red shirts) and bourgeois south (yellow shirts). The stand off is longer then 7 weeks.

http://www.thaizer.com/politics/who-are-the-yellow-shirts-and-red-shirts/

It would be cool if tourists, in support for Thai national reconciliation, start wearing red-yello t-shirts!

Idea: Free Love carriage

Deutsche Bahn sets up a carriage that is called Free Love where passengers during their journey can try free product samples offered by different brands (tryvertising).

Idea: Ask.com iPhone app

Ask.com develops mobile app that allows users to ask questions speaking directly into microphone and receive vocal answers (from Jeeves).

The app would convert audio questions into text, send the query online, the best text results would be converted back to voice spoken by animated Jeeves figure.



The convenience of this idea was inspired when I was lying on a beach trying to find Osiris constellation in the night sky. Sometimes it's easier to use your voice rather than typing- reading when looking for answers.

The search engine would scan wiki, blogs and other online portals to find the best possible answer. After answering the question Jeeves would ask if the user is happy with the first answer. If not, Jeeves gives another one.

Jeeves is multilingual and is capable to learn the user's habits.
The app can also function as a mobile browser.

TV ad shows curious kids and lazy dad. He gives them his phone with Jeeves who now plays substitute dad. Other examples may include digital Jeeves playing a scientist, teacher or even a politician.

Promo: competition between 2 teams both using the app - who finds the first right answer gets a prize.

Idea: Shampoo

Flo White - Chemtrails

A new video of the Cleveland based musician Flo White for his song "Chemtrails". The video is highly influenced by John Carpenter's classic "They Live" in which construction worker Nada played by "Rowdy" Roddy Piper discovers a pair of sunglasses that allow him to see the world as it really is: aliens have taken over the Earth and people are being bombarded by media and government with subliminal messages like "OBEY", "MARRY AND REPRODUCE" and "STAY ASLEEP". The video also features my favorite truth seeker Freeman of The Freeman Perspective (he's that long haired guy with the white shirt).

Get high on the facts

Marijuana Is Safer

i'd give it one year max until a full decriminalization of ganja in EU and North America starts.

Rant: Why bother to pay for news?

i am subscribed to creativity online free (not spam free!) newsletter. they send me headlines of the news and if i want to read more, i click on the link that takes me to creativity online page... where i am greeted with a message that tells me that i have to pay to proceed further!

i.e. today in their newsletter they mentioned about a new mob app called Starling but wouldnt let me read about it on their page.
so i googled Starling and got tons of info on it: reviews, pics, videos, etc.
(in fact, i have to do this routine all the time!)

my point is:

Why bother with all this subscription paywall at all when it drives its potential readers to other (often better!) sources?

ok, i understand it might work with some sort of exclusive or special content ... but news in general can't be exclusive! And Creativity Online is just all about general news from ad and marketing industry and very little else. anything they report can be easily obtained for free elsewhere online.

... and then all these "only members can leave comments or rate" signs... that alone is so daft!

which brings me to a conclusion:

In the future the news would pay us to read their news!

Good question

A Case For Better Ideas and Less Worry About Executions

original article from Creativity online

look what reading it made me do:

click on the pic to enlarge.



my original comment (in case creativity decides not to publish it):

a case for better ideas and fretting less over the executions would do a better job in keeping up with the zeitgeist
which is more about the content and less about the looks, i.e. the message makes the medium viral and not the other way round.
To argue for "fewer ideas" might sell the book to accountants, but i seriously doubt that putting a lid on creativity would make advertising more exciting!

p.s. its ok to have lots half-baked ideas. the more the better. it keeps creative minds sharper.

Idea: How to please fat cats

a restaurant offers refunds based on the customers weight (before and after).
click on the pic to enlarge:

Idea: New Age Nokia

In the future Nokia develops technology to connect inner selves.
Here's a concept for a future ad: