+ 49°C in the shade, south india.
Monday, November 30, 2009
Friday, November 27, 2009
Idea: video highlights widget
Problem:
When friends send us video links, why do we have to waste time watching a whole video clip when only a few parts of the video maybe interesting?
Solution:
Why not develop a special widget that would allow us to select the best parts of the video and send our friends just these selected parts of the clip?
Below are some examples of potential sponsors:
the idea would also work for a juice brand:
... or newspaper with "no frills" approach:
translation of Bild newspaper slogan: Who has important things to say makes no long sentences. This applies to video as well.
When friends send us video links, why do we have to waste time watching a whole video clip when only a few parts of the video maybe interesting?
Solution:
Why not develop a special widget that would allow us to select the best parts of the video and send our friends just these selected parts of the clip?
Below are some examples of potential sponsors:
the idea would also work for a juice brand:
... or newspaper with "no frills" approach:
translation of Bild newspaper slogan: Who has important things to say makes no long sentences. This applies to video as well.
Mind vs Heart
The following map shows limitation of human mind in perception of the ultimate reality.
Higher knowledge of reality is achieved through integration of all the senses, i.e. 5 senses of the mind (which interpret material plane) and the 6th sense of the heart (which transcends the material).
Higher knowledge of reality is achieved through integration of all the senses, i.e. 5 senses of the mind (which interpret material plane) and the 6th sense of the heart (which transcends the material).
Wednesday, November 25, 2009
Mystic arts
My ongoing project: Sacred geometry (metatron's cube) meets chaos magick (sigils).
Each sigil (loaded glyph) represents a specific wish to be manifested. The intent is to produce one sigil a day over a period of 151 days (the number of circles in the structure).
151 circles, sigils are placed from the centre along the clockwise spiral (1-150) which is looped up with the last one (151th) right in the centre.
Symbolism: black - colour of akasa (black hole, plane of probabilities), golden circles - colour of material plane (earth), 151 = 7 (" PATER NOSTER " = 151, 7 = mystic number representing the center of the humanity's connection to its source, god, Christ consciousness - or whatever name you prefer.)
Each sigil (loaded glyph) represents a specific wish to be manifested. The intent is to produce one sigil a day over a period of 151 days (the number of circles in the structure).
151 circles, sigils are placed from the centre along the clockwise spiral (1-150) which is looped up with the last one (151th) right in the centre.
Symbolism: black - colour of akasa (black hole, plane of probabilities), golden circles - colour of material plane (earth), 151 = 7 (" PATER NOSTER " = 151, 7 = mystic number representing the center of the humanity's connection to its source, god, Christ consciousness - or whatever name you prefer.)
Thursday, November 19, 2009
Idea: dirty mouth soap wash
A soap brand produces viral videos with famous "dirty talk" rappers being "mouth washed". Their original music videos would be re-edited and a 'clean' word would be audio superimposed on each bad word , i.e. "love" for "fuck", "lovely" for "fucking", "ladies" for "bitches", etc.
A graphic representation of soap foam could be also flashed in sync over the mouth. All 'nice' words could be spoken with a voice similar to Sam from Microsoft "text-to-speech" app.
A graphic representation of soap foam could be also flashed in sync over the mouth. All 'nice' words could be spoken with a voice similar to Sam from Microsoft "text-to-speech" app.
Friday, November 13, 2009
Monday, November 09, 2009
Bombay style vs NY style
One day passing by a barber shop called N.Y. Styling I had a whimsical thought: wouldn't it be great if there was a Bombay style barber shop right next door... just for the sake of it! ;)
I think I am missing something unpretentious and natural here... like having my ears waxed with a match stick and being kissed in a forehead afterwards...
I think I am missing something unpretentious and natural here... like having my ears waxed with a match stick and being kissed in a forehead afterwards...
Thursday, October 08, 2009
Friday, October 02, 2009
Happiness = Productivity
Mollie Partesotti and Benjamin Alter at the VCU Brand Center created a thought-provoking animation which explains how work spaces need to be re-thought to ensure employee happiness. Showing how dehumanizing workspaces, such as cubicles, are at odds with both well-being and the way we work now, the duo artfully explores the domain of the modern workplace.
Episode 1 - A deconstruction of how we work from Cubes Are Evil on Vimeo.
Sunday, September 27, 2009
Tuesday, September 22, 2009
Personal encounter with UFOs
This is a bit random post: the pics below were taken at 9:55 am, @ Humbolthein park, 01.08.09 (Berlin)...there were 10 of shiny objects in the sky, moving pretty fast in a tight formation to the south, silently.
the photos were taken by a friend of mine who was next to me at the time of the event. as you can see the sky is very clear... and very bright from the sun... which made it quite difficult to make a sharp shot.
the whole event lasted about 2-3 min... until they vanished.
this is 500% zoom:
the photos were taken by a friend of mine who was next to me at the time of the event. as you can see the sky is very clear... and very bright from the sun... which made it quite difficult to make a sharp shot.
the whole event lasted about 2-3 min... until they vanished.
this is 500% zoom:
Saturday, September 19, 2009
Monday, September 14, 2009
Pimp up that Bible !
Just came across a rather curious brief on Mypitch.com from a client called Bible Illuminated. Basically it looks like a desperate attempt to make the old book more relevant to the modern culture - consumerism!
Strategy: To redesign it and pimp up with modern images.
Here's the winner of the pitch, who came up with an idea for a new Bible Illuminated audio book - iPod Cross:
It looks kind of interesting and weird but I don't think that design in itself is going to solve the problem or make any substantial difference. In fact, I believe it is a counter productive move to tie up the old spiritual teachings to something as flimsy and whimsical as modern pop culture. Strategically it is rather naive. It won't solve the problem and it won't make new "recruits" and it won't do any justice to Jesus teachings either!
I understand that the people behind this campaign want to make the Bible more relevant to modern life, but this approach is not the solution and seriously misses the zeitgeist (rapidly increasing disappointment with mainstream materialistic culture). So why on earth would you want to jump on this bandwagon that is heading towards the blind alley anyway?
What would be the solution? In my opinion, if you want to make Christianity more relevant to modern society, action would speak louder than words (or design gimmicks!) For example, focusing on solving world poverty, environmental problems, speaking loudly against politics of war, supporting those who fight against injustice (even if they belong to a different faith, like Palestinians!), etc.
This commands respect and attention and should be brought forth, not the tacky gimmicks.
Strategy: To redesign it and pimp up with modern images.
Here's the winner of the pitch, who came up with an idea for a new Bible Illuminated audio book - iPod Cross:
It looks kind of interesting and weird but I don't think that design in itself is going to solve the problem or make any substantial difference. In fact, I believe it is a counter productive move to tie up the old spiritual teachings to something as flimsy and whimsical as modern pop culture. Strategically it is rather naive. It won't solve the problem and it won't make new "recruits" and it won't do any justice to Jesus teachings either!
I understand that the people behind this campaign want to make the Bible more relevant to modern life, but this approach is not the solution and seriously misses the zeitgeist (rapidly increasing disappointment with mainstream materialistic culture). So why on earth would you want to jump on this bandwagon that is heading towards the blind alley anyway?
What would be the solution? In my opinion, if you want to make Christianity more relevant to modern society, action would speak louder than words (or design gimmicks!) For example, focusing on solving world poverty, environmental problems, speaking loudly against politics of war, supporting those who fight against injustice (even if they belong to a different faith, like Palestinians!), etc.
This commands respect and attention and should be brought forth, not the tacky gimmicks.
Thursday, September 10, 2009
Hot sauce made & marketed by prisoners
A couple of years back I had an idea that involved jailbirds marketing products for Esprit clothing brand. I remember that quite a few ad folks liked the idea (the claim) but weren't so sure about involving the prisoners in it. To them it seemed a cultural taboo not to be crossed! Fast forward to the present... and we see a different picture - the taboo is no longer a taboo! Check out this website www.jailhousefire.org where prisoners from Florida's Hillsborough County Jail are making and marketing their own hot sauce online:
There you can also see some print ads and a couple of tv ads for the product.
I am not sure if the ads were concepted by the prisoners as well - they have professional look, but are too conventional and bland in comparison to this brilliantly original product idea!
There you can also see some print ads and a couple of tv ads for the product.
I am not sure if the ads were concepted by the prisoners as well - they have professional look, but are too conventional and bland in comparison to this brilliantly original product idea!
Monday, September 07, 2009
Wednesday, September 02, 2009
IN SEARCH OF THE PERFECT JOB
Welcome to my vision of the future advertising agency. This is my video application for the perfect job.
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