George Lois on great and not-so-great creative ideas

Legendary magazine and advertising designer George Lois doesn't think much of Esquire's recent attempt to promote the battery-powered cover of its October issue as the start of a new age. He said as a former Esquire art director, he was "embarassed" by the "silly gimmick" that was not in keeping with the publication's stature.



and while i was on AdAge website this stupid ad was in front of my face... so i couldn't resist to comment on its lingo ...it's the word "own" that set me off ;))