Saturday, March 07, 2009

Idea: Absolute Packaging

Why not to sell premium vodka bottles frozen inside a block of ice?



an example of indoor design:

Tuesday, February 10, 2009

Thursday, November 20, 2008

Idea for a reality show

Reality show: Weekend Liar

You are not allowed to say a word of truth for a whole weekend. Your deliberate lying has a special purpose: to raise money to support your favorite charity.

The idea:

In order to be on the show members of the public have to sign a contract that forbids them to say a word of truth for a whole weekend. (The setting of the show is private life of the contestants and for safety reasons won’t interfere with their professional lives, which is the reason why we film them only on their weekends.)
The participants have to compete in lying their ways through the whole weekend without raising any suspicions from their friends and families (who won’t be aware about the contract until the end of the weekend).

For example:

John is 26 years old and lives with his girlfriend Anna. He is known as a hardworking and honest man. Nobody from John’s friends and family knows that John is under obligation of not telling truth. The filming is done with hidden camera.

The weekend of lying can spontaneously be set off something like this:

Anna: John, do we have some eggs for breakfast?
John (knows there are some!): No, none left.

(a bit later)

Anna (looking in the fridge): There are some here! Why are you lying to me; John?
John: I am not lying… (note: this is right answer because he is obviously lying that he is not lying!)

As the day develops so does the challenge to stick to the rules as more lies create even more lies as well more stress on the participant and more fun for the audience.

We always have an option to manipulate the events to make it more challenging, for example to let Anna find a secret love letter to John from Ann’s mother(!) So, when Anna confronts John with the letter, John cannot deny it (otherwise it would be like telling the truth and immediate disqualification), but to play along… in other words to invent lies to get out from the situation.

There will be lots of naturally created funny situations. Like, for example, John is going to the shop to buy some eggs. When asked what is he going to buy he has to say anything… but the eggs. Now John comes back with the eggs. “But John, you said you weren’t going to buy the eggs!”… etc. Everything will get even more confusing.


We can also create special events for John’s weekend to make it even more dramatic. For example we arrange that John and Anna visit Anna’s parents (for the first time). Prior to that we make Anna’s parents suspicious about John’s past (i.e. a friendly call)… just to make sure that John gets lot’s of questions when he meets them.

Motivation and rewards:

Audience (on and offline) has to vote who is the most skillful liar. The winner gets a prize, i.e. long nose made from gold and some cash that he would have to donate to a charity. (He gets to keep the golden nose though!). Lying for money takes a new perspective here.

“Lies For Good” could be an alternative title of the show.

Friday, November 07, 2008

Tuesday, October 28, 2008

Wassup 2008

this sequel to the famous Budweiser "Wassup" ad just cracked me up:



here's the original from 2000 to refresh your memory:

Monday, October 27, 2008

Idea: Where the hell is Matt 3

We all know these virals with dancing Matt :



now meet Daito Manabe who introduced a new dance trend - face dancing:



so here's an idea for Matt's next world tour - Matt's Face Dancing Around The World (with a nice portable set of electrodes, of course)

Shockvertising review from Trendhunter



more on trendhunter.com

Saturday, October 25, 2008

Thursday, October 23, 2008

Idea: HoloSelf 1.0

Here's an idea for a future product: HoloSelf 1.0 - an intelligent interactive personal hologram.
You may want to hit the "pause" button during your viewing because some text charts are a bit too quick.




HoloSelf 2.0 version will be multiplay (allowing real time interaction between different holoselves.)

George Lois on great and not-so-great creative ideas

Legendary magazine and advertising designer George Lois doesn't think much of Esquire's recent attempt to promote the battery-powered cover of its October issue as the start of a new age. He said as a former Esquire art director, he was "embarassed" by the "silly gimmick" that was not in keeping with the publication's stature.



and while i was on AdAge website this stupid ad was in front of my face... so i couldn't resist to comment on its lingo ...it's the word "own" that set me off ;))

Friday, October 17, 2008

Idea: International Vote of Sympathy (website)

I am not a US citizen, but if I had a chance (as an outsider) to cast my vote of sympathy - it would definately be the Doctor.

Then I thought, well... maybe it's not such a bad idea to set up a website that where people from all over the world could cast their VOTES OF SYMPATHY for the candidates of their choice. Obviously they won't be counted as "real" votes, but would provide a lot of insight into how people in different parts of the world feel/think about dofferent elections and their candidates..

Now, some critics of this idea may say that it's a private american issue, etc... BUT i wud say - not really. The US foreign policy of invading countries (under excuse of "preemptive strike") and muddling in foreign policies of other sovereign states in the last couple of decades made it a less private issue.

I also think that international community should cast their sympathy votes also during election times in France, Germany, Russia... etc. In short any country in the world where nataional / foreign policies have a significunt effect on the rest of the world.




---------

UPDATE:
RonPaul2008dotcomluv sent me email informing that such a website already exists: http://www.whowouldtheworldelect.com

thanx, RonPaul2008dotcomluv

New job for Wallstreet

seriously funny

Tuesday, October 14, 2008

Random video of interest # 2



does is matter when others think u r not free when you think you r free?

Idea: Clip for wonderbox.fr



Message: Things will be gone. Experience is forever.

Election poop signs

Inspired by dog poop left behind on the sidewalk and the upcoming presidential election, Greg Beauchamp, cofounder of creative shop Granite Pass, created toothpick-sized flags with such inscriptions as "Healthcare Reform," "Campaign Tactics" and "Maverick Record" beneath "McCain."Beauchamp has planted the micro-signs in the piles not picked up by dog owners across Venice, Cali.





more on his flickr photostream here.

Monday, October 13, 2008

Friday, October 10, 2008

The Ladders Money Experiment

Fallon, Minneapolis and @radical.media's Derek Cianfrance have broken out a hidden camera stunt to anchor a thought-provoking direct mail campaign for recruiting site The Ladders.



Aimed at getting the client's foot in the door with recruiters at Fortune 1,000 companies, the agency sent out cases with $100,000 in fake money along with this video.



The stunt is a bit similar to the idea i had awhile ago: 100.000.000 $ Lucky Briefcase but with a different message.

The Village Petstore and Chargoal Grill

Eschewing his characteristic rat murals for the project, Banksy has created The Village Pet Store and Charcoal Grill, a showcase of animatronic foodstuffs, packaged meat products, pet supplies and a monkey watching Discovery Channel primate porn surrounded by ravaged pizza, an empty pack of Marlboro Lights and a crushed can of Bud. The monkey breathes, scratches himself and follows the action onscreen with his eyes, with a discarded National Geographic in reach:



A pearls-wearing bunny applies make-up and wiggles its nose at a medium rodent-sized vanity:



witty socio critique...

Monday, October 06, 2008

My tribute to street fashion

a tribal hat from the north of thailand and ornate scarf from todas people in central india.

click on the pic to enlarge